The problem this solves
Launch plans die in documents nobody opens twice. The strategy exists - the funnel stages, the numbers at each step, who does what in launch week - but it lives as a long doc or a spreadsheet that requires effort to reconstruct mentally. When alignment depends on everyone holding the same picture, a wall of text is a poor carrier. People skim, remember different fragments, and three weeks later the team discovers it was aligned on three slightly different plans.
The funnel itself is the worst-served part. Acquisition numbers narrating from awareness to close are genuinely diagram-shaped information, and they almost always ship as a table because making a clean diagram means design tools and design time. A hand-drawn version from the kickoff whiteboard circulates as a phone photo. The gap between having the numbers and having a picture of the numbers is small, but it is exactly the gap that keeps strategy from being seen at a glance.
How the mission runs
- Extract the funnel from the thread. The agent reads the numbers and stages from your thread and confirms the funnel's shape back to you: the stages in order, the volumes and conversion steps between them, and any assumption it had to make. Agreeing the data first keeps the diagram authoritative rather than decorative.
- Design the SVG diagram. Design renders the funnel as a clean SVG: stages proportioned to their real volumes, conversion rates labeled at each step, and your palette applied with restraint so the numbers stay the hero. As a vector, it stays sharp at any size, from the one-pager to a projected screen.
- Compose the launch one-pager. The diagram is placed into a designed single page alongside the launch plan: the goal, the timeline, owners per workstream, and the week-one checklist, structured so the whole launch is graspable in under a minute. One page is the discipline that forces the plan to be clear.
- Publish as a live page. The one-pager publishes as a live link rather than a file: responsive so it reads on a phone, printable when someone wants paper, and always current because revisions land on the same URL. The plan stops being an attachment people cannot find and starts being an address.
- Post the link to #marketing. The agent posts the link to #marketing in Slack with a two-line summary of what the page holds. Questions and corrections happen in that thread, the agent applies agreed changes to the page, and the channel now has a single canonical answer to what the plan is.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A designed launch one-pager published at a live link and posted to #marketing: a proportional SVG funnel diagram with labeled stages and conversion steps, the launch goal and timeline, owners per workstream, and the week-one checklist, all on one responsive page in your brand system. Revisions update the same URL, so the team always has exactly one current version of the plan.
Make it yours
- Split the funnel by channel: two or three slim funnels side by side in the same diagram, so the one-pager shows where volume actually originates.
- Reframe it as a quarterly review page instead of a launch: the same funnel treatment applied to last quarter's numbers with commentary per stage.
- Add a before-and-after pair: the current funnel beside the post-launch target, making the plan's intended effect visible as a single comparison.
Frequently asked questions
Where do the funnel numbers come from?
From you. The mission designs the numbers you provide in the thread and confirms the funnel's shape before drawing, flagging any gap or ambiguity explicitly. Nothing is estimated or invented to fill a stage; if a number is missing, the diagram marks it as unknown rather than guessing.
Can we update the page as the launch evolves?
Yes, and that is the point of publishing it as a page. Post the change in the Slack thread or the mission thread, and the agent updates the diagram or the plan on the same link. The team never has to wonder which version of the one-pager is current.
What formats does the diagram come in?
The funnel is built as an SVG inside the page, so it renders sharply at every size and prints cleanly. If you need the diagram standalone - for a deck or a doc - it can be exported from the page as a crisp vector or a high-resolution image on request.