Nightly CRM backfill
Every company missing employee count, industry or stack gets filled overnight through the waterfall, with the coverage delta posted to the RevOps channel each morning.
→ Scoring and routing finally run on complete inputs.
⟨ FOR REVENUE OPERATIONS ⟩
Clean records. Routed signals. One list behind everything.
RevOps holds the system of record while every team writes to it differently. Agents enrich, verify, score and deduplicate the CRM on a schedule, route signals to owners, and make the same list feed sales, marketing and the ad accounts.
COVERAGE REPORTEDWRITES GATEDONE LIST, EVERY TEAM
per field
coverage before and after
Every enrichment run reports what filled, from which source family, and the rows nothing could resolve.
0
silent writes
Every CRM change parks in an approval queue showing the exact records until you raise autonomy.
1
list behind every team
Scored, verified and suppressed once, then pushed to the CRM segment, the sequence tool and the ad accounts.
$65
per month to start
Credits included, a ceiling you set, and paid data charged only when a source fills a field.
⟨ THE JOB TODAY ⟩
Where the week actually goes.
01 /
The CRM decays daily
Missing firmographics, duplicate accounts, contacts who left a year ago. Every routing rule and every report built on that foundation inherits its cracks.
02 /
Signals sit unrouted
Hiring spikes, funding rounds and intent surges arrive in dashboards and wait there while the account owner works last quarter’s list.
03 /
Every team keeps its own list
Sales has a spreadsheet, marketing has an audience export, the CRM has a third version. Attribution arguments start with three definitions of the same account.
⟨ CRM HEALTH ⟩NIGHTLY SWEEP
⟨ WITH ASTROFABRIC ⟩
What changes when agents carry the work.
Enrichment as a standing mission
Employee counts, industries, technology stacks, funding and verified contacts backfilled through a waterfall of sources on a schedule, with coverage reported before and after.
coverage: before → after
Hygiene with receipts
Duplicates proposed as merges, departed contacts flagged from job-change signals, bounced emails marked, all as an approval batch you review line by line.
weekly · idempotent · reviewable
Scoring and routing on evidence
Fit scores written to the fields you choose, routing rules applied to new signals, and the account owner notified with the evidence attached.
score → route → notify
One list, many destinations
The same governed list feeds the CRM segment, the sequence tool, the LinkedIn matched audience and the Google upload file, with suppression applied once.
CRM · sequences · audiences
⟨ HOW IT WORKS ⟩
From objective to delivered rows.
- 01 · OBJECTIVE
Read the schema
The mission reads your CRM properties, pipelines and owners first, and maps each enrichment field to the property you name.
- 02 · IDENTIFY
Identify the gaps
Companies and contacts missing employee count, industry, stack, funding or a verified email counted per field, so the run has a baseline.
- 03 · ENRICH
Enrich through the waterfall
Each empty field tried source by source until one answers, charged only for the source that filled it, provenance recorded.
- 04 · VERIFY
Verify and flag
Emails verified, departed contacts flagged from job-change signals, bounces marked, duplicates matched on domain and email.
- 05 · SCORE
Score and route
Fit scores written to the fields you choose, routing rules applied to new signals, the owner notified with evidence attached.
- 06 · DELIVER
Deliver as a batch
Upserts, merges and score writes staged as one reviewable batch with a before-and-after coverage report.
⟨ THE DATA ON EVERY ROW ⟩
Employee countIndustryHeadquarters and locationsRevenue rangeTechnology stackFunding stage and amountOpen roles by teamLeadership changesJob changes on contactsVerified email statusDirect phoneDuplicate match keysFit score and reasonsRouting ownerSource family and date per fieldSuppression status
⟨ USE CASES ⟩
The jobs this page was written for.
Weekly hygiene sweep
Contacts verified, departures flagged from job-change signals, duplicates proposed as merges keyed on domain and email, delivered as one approval batch.
→ A CRM that stays clean without a quarterly cleanup project.
Signal routing to owners
A standing watch on named accounts; a funding round, a hiring spike or a leadership change reaches the account owner the same day with the source attached.
→ Signals become tasks with names on them.
One list, three destinations
The tier-one target list scored and suppressed once, then pushed to the CRM segment, loaded into the sequence tool and shaped into matched audiences, refreshed weekly.
→ Sales, marketing and paid work the same definition of an account.
⟨ BEFORE AND AFTER ⟩
The system of record, before and after
| By hand | With AstroFabric | |
|---|---|---|
| Enrichment | A vendor export uploaded once a quarter | A standing waterfall run with coverage reported per field |
| Duplicates | Found during the QBR | Proposed as merges weekly, keyed on domain and email |
| Departed contacts | Discovered by the bounce | Flagged from job-change signals before the send |
| Scoring inputs | Half the fields empty | Filled, sourced and dated |
| Signal routing | A dashboard someone checks | Owner notified same day with evidence |
| Writes | Scripts that touch records silently | Approval batches with the exact records shown |
⟨ MISSIONS YOU WOULD RUN ⟩
Described in plain language. Delivered end to end.
ENRICHMENT
CRM backfill for scoring
Every company missing employee count, industry or stack gets filled so the scoring model finally has complete inputs.
HubSpotFirmographicsTechnographics
ONE MISSION · EVIDENCE ATTACHED
SCORING & VERIFICATION
CRM hygiene sweep → approval batch
Contacts verified, duplicates flagged and merges proposed as one reviewable batch, with a report of exactly what changed.
Email VerificationHubSpotSlack
ONE MISSION · EVIDENCE ATTACHED
SIGNALS & INTENT
Funding-round alerts → CRM owner
A standing watch on named accounts; a round, a leadership change or a hiring spike reaches the owner the same day with the source attached.
Funding DataHiring DataAttio
ONE MISSION · EVIDENCE ATTACHED
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
⟨ WHERE THE RESULT LANDS ⟩
⟨ GOVERNED AUTONOMY ⟩
Safe enough to actually turn on.
⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY
Writes queue for approval
Until you enable autonomy, every CRM write parks in an approval queue with the exact records it would touch. Nothing silent, ever.
Idempotent by design
Retried jobs find their original run instead of double-writing. Upserts key on domain and email, so re-running is always safe.
A trail auditors can read
Every enrichment, merge and write lands in an append-only audit log with actor, action, target and source.
FAQ
Questions, answered.
How does waterfall enrichment work on our CRM?
One field, several sources, tried in order until one answers, and charged only for the source that filled it. The mission reads your property schema first, maps each field to the property you name, and reports coverage per field before and after, with the rows no source could resolve listed plainly.
How are CRM writes kept safe?
Record creation and updates honor the workspace approval policy: gated means every change parks in a queue showing the exact modification before it lands. Upserts key on identity so retries never duplicate, and the audit trail records who approved each write.
Can one list really serve sales, marketing and paid?
Yes, because the list is persistent and governed: scored, verified and suppressed once, then pushed to the CRM segment, loaded into the sequence tool and shaped into a matched audience or upload file. Refreshes run on a schedule so every destination tracks the same definition.
Which CRMs does it write to?
HubSpot, Pipedrive, Attio and Zoho CRM through connected accounts, with contact and company upserts keyed on email and domain. The mission reads your property schema before writing, maps each field to the property you name, and stages the batch for approval with every record and value shown.
Can it run on a schedule without someone watching?
Yes. Enrichment, hygiene and signal watches run as standing missions on the cadence you set, under the workspace credit ceiling. Research steps run without a gate; every write still parks for approval until you raise autonomy for that mission, and the audit log records each run either way.
How does scoring reach our routing rules?
Fit scores and their reasons are written to the CRM fields you name as an approval-gated batch and refreshed on a schedule, so the workflows and reports you already have run on the same definition the lists do. The ICP is versioned, so any score can be explained by the rules in force.
What does a full CRM enrichment cost?
Plans start at $65 per month with credits included, and every run states its estimate before it starts against a ceiling you set. Paid sources are charged only when they fill a field, misses are free, and the ledger shows every credit beside the field and source it went to.
⟨ DEPLOY ASTROFABRIC ⟩
Give your data the operator it deserves.
Cleaner records this week; one governed list behind every team from then on.