Free tools / No signup
The number that decides a data deal.
Enter two providers' price per record and the counts from a pilot: how many inputs matched, how many matched records verified, how many verified records fit your profile. The table shows the real cost of a record your team can work, and how many usable records the pricier provider would need to tie.
Runs in your browser. The example numbers are illustrative; replace them with your own pilot and copy the link to share the result.
| Line | Provider A | Provider B |
|---|---|---|
| Pilot cost | $31.00 | $20.00 |
| Match rate | 82% | 61% |
| Verified, of matched | 85% | 72% |
| ICP fit, of verified | 89% | 73% |
| Usable yield, of submitted | 62% | 32% |
| Cost per usable record | $0.50 | $0.63 |
Reading the funnel
The three rates leak in different places and each has a different fix. A low match rate points at coverage or at your input identifiers. A low verified rate points at stale data or inconclusive checks. A low fit rate points at classification or at your own targeting rules. Our guide to comparing B2B data providers with a 100-record pilot walks through the method and the worksheet the calculator is built on.
Questions, answered
What is a usable record?
A record that passed three nested gates: the provider returned something for the input (matched), the returned record passed your verification checks (verified), and the verified record actually fits your ideal customer profile (ICP fit). Cost per usable record is the pilot cost divided by that last count.
Why not compare price per record?
Because a cheap record that bounces or belongs to the wrong person costs more than its price: rep time, domain reputation and CRM pollution. In the worked example the provider with a 55 percent higher sticker price is 20 percent cheaper per usable record.
How big should the pilot be?
One hundred to three hundred records drawn at random from your real target list, never a sample the provider supplies. Submit the same records to every provider with the same acceptance rules, or the comparison means nothing.
Where do the counts come from?
From your own pilot: count how many inputs returned a record, how many of those passed your verification, and how many of those fit your profile. The calculator does the arithmetic and the crossover point; the judgment stays yours.
Is anything sent to a server?
No. The calculator runs in your browser. The share link encodes your numbers in the URL so a colleague sees the same table; nothing is stored on our side.
Beyond the free version
Run the same 100-record pilot on your own list with agents that record the source of every field.
Every workspace ships every agent and the full data catalog, with a source on every field, verification before any send, and an approval on every write. The trial is three days with 200 credits.
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