ArticleAgentic marketing
What is an AI marketing agent?
A working definition, the difference from automation, and the checklist that separates a real agent from a chatbot with opinions.
Aug 8, 2026 · 5 min read
⟨ THE ASTROFABRIC BLOG ⟩
Field notes from the agentic era.
Articles on where marketing is going, playbooks you can run today, and reports on what the data says - written by the team building the agents.
PlaybookAI search & GEO
The GEO playbook: getting cited by AI answers
Generative engine optimization, step by step: measure your presence, fix citability, earn authority, and hold the cadence.
Aug 7, 2026 · 6 min read
ReportAgentic marketing
The state of agentic marketing, August 2026
What teams are actually running, the patterns that work, and where the governance gap still bites.
Aug 6, 2026 · 6 min read
ArticleAI search & GEO
Share of voice in AI answers, measured properly
One number for how often assistants name you when your buyers ask. How to compute it, and what moves it.
Aug 5, 2026 · 4 min read
PlaybookPipeline & outbound
Playbook: from buying intent to booked meetings
Signals, fit, verified contacts and grounded personalization - the pipeline loop an agent can run every week.
Aug 4, 2026 · 5 min read
ArticleEngineering
Designing budgets for autonomous agents
Reserve-then-settle ledgers, per-run ceilings, graceful degradation and idempotency - the four mechanics that make autonomy financially safe.
Aug 3, 2026 · 5 min read
PlaybookAdvertising
The 30-day search-term waste audit
A repeatable method for finding the spend your search campaigns leak, and shipping the negatives that stop it.
Aug 2, 2026 · 4 min read
ArticlePlatform
Approval queues that keep autonomy fast
Human-in-the-loop done right: park the exact action, decide in one click, and let the mission continue.
Jul 31, 2026 · 4 min read
ArticlePlatform
We deleted our dashboard
Forty-four thousand lines of UI, removed in one commit. What survived is the platform.
Aug 6, 2026 · 3 min read
ArticleAdvertising
Six ad platforms, zero developer tokens
The most boring reason ad tooling never ships, and how managed partner credentials remove it.
Aug 1, 2026 · 3 min read
ArticleEngineering
Metering that actually stops
Budget caps are only real if something is checked before the money leaves. Inside the ledger and the degradation ladder.
Jul 28, 2026 · 3 min read
ArticleEngineering
Point Claude at your marketing stack
The hosted MCP server: one config entry, the whole catalog, the same budget guardrails.
Jul 22, 2026 · 3 min read
⟨ RUN IT INSTEAD OF READING IT ⟩
Every playbook on this blog ships as a runnable mission.
Open a free workspace and the playbook library is waiting - describe the outcome and the agents carry it end to end, with 1,000 trial credits on us.