Company and person data, waterfall enrichment, and the provenance that makes a record trustworthy.
What an agent needs from company and person data that a human operator never asked for: typed fields, provenance, freshness and cost per call. The company families, the person families, identity resolution, the data contract, delivery and the compliance rails.
Why one data source never fills a list, how a waterfall runs field by field with provenance on every value, the ordering and conflict rules that keep it honest, and what changes when an agent plans the waterfall instead of a person.
Ocean.io is the specialist for lookalike account discovery: paste your best customers, get the companies that resemble them. AstroFabric runs the lookalike step and everything after it - people, verification, enrichment, signals, audiences - as agent missions. The honest map, with September 2026 pricing.
Waterfall enrichment fills an empty field by trying data sources in order and stopping at the first trustworthy answer. The definition, a worked example, why it beats a single source, and the two rules - provenance and pay-on-answer - that keep it honest.
Firmographic data describes what a company is - size, industry, revenue, location, ownership, age. The fields, where they come from, why observed values beat estimates, and how firmographics anchor ICP filters, fit scores and every waterfall that follows.
Technographic data is the record of which technologies a company uses - detected, dated and tracked over time. What it observes, how it is collected, why the changes matter more than the snapshot, and how it is used in prospecting and enrichment.
Open a workspace and the playbook library is waiting - describe the outcome and the agents carry it end to end, on your plan's monthly credits.