AstroFabric vs Rox: the revenue agents that work the account or the data agents behind any rep

Rox describes itself as revenue agents for the Global 2000, and since August 2026 for teams of any size: a swarm of agents that research an account, enrich the people, draft and send email and LinkedIn outreach, book the meeting, prepare the brief and write the outcome back to Salesforce or HubSpot, on top of a knowledge graph it builds from your CRM, inbox, calendar, documents and data warehouse. It absorbed Persana in the spring, so many of the teams that once built lists there now sit inside it. AstroFabric works one layer down. Its agents build the dataset any rep or any agent sells from: the accounts, the verified people, the signals, the audiences, each with the source attached, delivered into the systems you run under an approval on every write. The comparison is between agents that act on accounts and agents that build the data those actions depend on. Public information as of September 2026; verify current numbers on their pricing page.

The short version

Rox puts agents in the seat: they research, write, send, book and log. AstroFabric puts agents under the seat: they find, fill, verify, watch and deliver, and every rep, sequencer, ad account or agent you already use gets the result. A revenue operating system versus the data infrastructure any revenue system runs on: that is the whole comparison.

What Rox actually is

Rox's core loop is the account. Its agents pull the CRM, inbox, calendar, documents and, on enterprise plans, the data warehouse into one graph, then work each account from it: an auto-prospecting agent scores fit and shows its reasoning, an outreach agent sends email and LinkedIn sequences and replies, a meeting agent prepares briefs and follow-ups, a deal agent flags risk, and everything writes back to Salesforce or HubSpot. Enrichment runs through a multi-provider waterfall, and its site says every email is verified before an agent uses it. Surfaces are broad: web app, Slack, Microsoft 365 and Teams, Google Workspace, a Chrome extension, a macOS app with live call coaching and an iOS app; the docs describe inbound webhooks that trigger custom agents, while a public API reference, MCP server or CLI is not documented. Pricing, as published in September 2026: Individual at $100 a month with 10,000 agent actions, Teams at $255 a month with 15,000 actions, unlimited seats and CRM writeback, and Enterprise by contact with warehouse sync, SAML and SCIM. An agent action is the metered unit, sized by the work and the model used, with no rollover. The honest read: for an enterprise sales team that wants agents inside the rep's week, with the compliance posture and the integrations that market expects, Rox is one of the most complete products available, and its customer stories are specific about adoption and pipeline.

What AstroFabric actually is

AstroFabric does not sell a rep. It sells the data any rep or agent needs, built to order. The prospecting agent discovers accounts by firmographics, technology, hiring, funding, location or similarity to your customers; the enrichment agent fills each field source by source with provenance recorded on every value; the verification agent applies email checks, dedupe and suppression before anything reaches a sequence; the signals agent keeps standing watches on hiring, funding, technology change and intent; the personalization agent writes first touches grounded in that evidence for whatever sends them; and the audience agent turns the rows into matched audiences on LinkedIn, Meta and Reddit. Every row an agent adds to a list has to carry a source reference the platform observed. Delivery goes into the CRM, sheets, outreach tools and ad accounts you already run, through the console or through REST, MCP and the CLI, and every external write passes an approval gate with an audit entry. Pricing is credits with no seats: Starter at $65 a month with 1,000 credits, Growth at $149 with 3,000, Scale by agreement, and a three-day trial with 200 credits. The trade against Rox is explicit: no agent sends on your behalf and no deal or meeting agent, in exchange for a data layer every tool can share, a source on every field, ceilings on every run and a developer surface any agent can call.

Side by side

Choose Rox if

Choose Rox if you run an enterprise sales team and want agents to take over whole steps of the rep's week: account research, first drafts, sends, replies, meeting prep and CRM hygiene, inside the Salesforce, Microsoft and Google tooling the team already lives in. Its warehouse-native context is a real advantage for accounts with years of history, its customer stories describe adoption across hundreds of reps, and the Teams plan now makes the same swarm available to a five-person company. If the goal is fewer manual steps per rep, Rox is built for exactly that.

Choose AstroFabric if

Choose AstroFabric if you want the data built and proven rather than the sending automated: accounts discovered from an executable ideal customer profile, fields filled with a source on each, contacts verified before a send, signals watched every week, audiences matched on every ad platform, and all of it delivered under approval gates with an audit log, through an API and MCP any agent can call. Teams that run a revenue agent product sometimes feed it from AstroFabric lists through the CRM; the two layers are complementary, and most teams start with the one that fixes the weaker link.

Frequently asked questions

Sources

• Rox - pricing
• Rox - platform overview
• Rox - auto-prospecting
• Rox - sales engagement
• Rox - documentation
• TechCrunch - Rox valuation report, March 2026
• Persana - migration guide after joining Rox