The problem this solves
Every marketing site has a form, and most forms lead nowhere interesting. The lead magnet that would make submitting worthwhile stays on the roadmap because building one is really four projects: researching what your audience actually struggles with, writing something genuinely useful, formatting it so it reads like your brand, and wiring up the email sequence that delivers it and follows through. Any one of those is an afternoon. All four together keep getting rescheduled.
The cost compounds at the top of the funnel. Visitors who would have traded an email address for something valuable bounce instead, and the nurture sequence that should be warming them runs in your head instead of your email platform. When the magnet finally does get built months later, it often skips the research step and answers a question nobody was asking, which is how gated PDFs earn their reputation.
How the mission runs
- Research the topic your audience actually has. The mission opens with Web Research and Keyword Intelligence, mapping what founders actually ask about cold email deliverability - the stock prompt topic - and where existing resources fall short. The magnet gets built around real questions with real search demand behind them.
- Write the magnet, formatted for your audience. The agent drafts the full resource: practical, specific, structured for the reader you named rather than a generic persona. It reads like something worth an email address - checklists, thresholds, and decisions the reader can act on the same day they download it.
- File it in Notion. The finished magnet lands in your Notion workspace as a clean, editable document. Your team reviews and polishes it there before it goes anywhere public, and it stays the canonical source when you later repurpose sections into posts or emails.
- Draft the delivery sequence in Klaviyo. The mission drafts the email flow that fires on your main contact form submit: the delivery email with the magnet, then follow-ups that extend the topic and open a conversation. Every email is staged as a draft in Klaviyo for your review.
- Hand you the review checklist. You get a short summary of what was built and what needs a human decision: the magnet to approve in Notion, the flow to activate in Klaviyo, and the form connection to confirm. Nothing sends until you flip the flow live.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A complete lead magnet in Notion, researched against real audience questions and formatted for your readers, plus a drafted Klaviyo email sequence that delivers it on form submission and follows up over the days after. The entire funnel from form to nurture exists in reviewable draft form, and activating it is a single decision instead of a quarter-long project.
Make it yours
- Swap the format: a self-scoring checklist or a template pack instead of a guide, delivered the same way through the drafted sequence.
- Target a different segment: build the magnet for agencies or ecommerce operators and let the research step reshape the angle accordingly.
- Extend the sequence: add a later email that routes engaged readers toward a demo or a call booking link.
Frequently asked questions
Will emails start sending as soon as the mission finishes?
No. The sequence is created as drafts in Klaviyo and stays inert until you review the emails and activate the flow yourself. The mission builds everything up to that switch; flipping it remains a human decision every time.
How do I keep the magnet in our voice?
Give the mission your style notes or a resource you are proud of, and the draft follows that register. Because the magnet lands in Notion first, your team can edit freely before anything is gated behind the form or referenced in emails.
What makes this better than a template lead magnet?
The research step. The mission maps what your specific audience asks and where existing resources are thin, then writes into that gap. A magnet built on demand data earns the download because it answers questions your prospects are already typing.