The problem this solves
For a certain class of buyer, the inbox is a fortress and LinkedIn is the open door. Champions who ignore cold email will reply to a thoughtful comment on their own post, because the comment is public, flattering, and demonstrates genuine attention. The social-first touch works - and almost nobody runs it systematically, because it requires per-person research that email sequences never demanded: what does this individual actually post about, and what would a non-hollow comment even say?
The preparation burden is the blocker. Fifteen accounts means finding fifteen champion profiles, reading each person's recent activity, and designing a three-beat approach per person - engage, connect, message - where each beat builds on the last. Done live, improvising in the feed, the plays come out generic: congratulations-comments and empty connection notes that read as automation even when a human typed them.
A written plan changes the quality floor entirely. When each play is designed in advance from the person's actual content, execution becomes a few deliberate minutes a day instead of a research session per touch. The plan needs to live in a document the rep works down, tracks against, and shares with a manager who wants to see the motion before it runs.
How the mission runs
- Find each champion with Enrichment. For your 15 named accounts, Enrichment identifies the right champion and locates their LinkedIn profile, confirming person-to-company matches so the plan targets the actual current owner of the problem at each account rather than a stale title from an old list.
- Read their recent activity. Web Research and LinkedIn surface each champion's recent posts and public activity, which the agent summarizes per person: what they write about, what they celebrate, what they argue. This is the raw material that makes every subsequent touch specific to a human rather than a title.
- Design the three-beat play per person. For each champion the agent drafts the sequence: a substantive comment responding to a specific recent post, a connection note that references the exchange, and a DM that converts familiarity into a conversation. Each beat is written out in full, ready to use or lightly edit.
- Write the whole plan into Google Docs. The complete plan lands as one Google Doc: a section per champion with their profile, activity summary, and the three drafted touches, ordered so a rep can work top to bottom. Nothing posts or sends from this mission; the doc is the deliverable, and execution stays in human hands.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A single Google Doc containing fifteen ready-to-run LinkedIn plays: per champion, their profile link, a summary of what they have been posting, and a fully drafted comment, connection note, and DM designed as one escalating sequence. A rep executes a play in minutes a day; a manager reviews the entire motion in one read. Every word remains editable before it touches the feed.
Make it yours
- Rotate a fresh 15 accounts in every month, letting the previous cohort's connections mature in the background while the new cohort's plays are just beginning.
- Target two people per account - the champion and the economic buyer - with plays that reference different content for each.
- Ask for a weekly refresh of the activity summaries so in-flight plays can pivot when a champion posts something new worth engaging.
Frequently asked questions
Why not automate the posting and messaging too?
Social touches carry your personal identity, and the platform rewards authenticity in engagement. The mission does the research and drafting where automation excels, and leaves the human execution where a real account behaving like a real person is the entire point of the channel.
What if a champion posts rarely or never?
The plan says so honestly and adapts: for low-activity champions the play pivots to engaging with what exists - shared connections, company news, or content they have reacted to - or flags the account as better served by a different first channel. No play is padded with pretend context.
How current are the activity summaries?
They reflect each champion's public activity at run time, which is why plays are best executed in the days after delivery. If a plan sits for a few weeks, re-run the summary step; comments referencing a months-old post read worse than no comment at all.