The problem this solves
The monthly ad report is the most predictable deliverable in marketing and still eats the first week of every month. Someone exports from Google Ads, exports from Meta Ads, reconciles columns that never quite match, hunts for the story in the numbers, and rebuilds the same deck skeleton they built last month. By the time it circulates, the month it describes is ten days cold and the decisions it should have informed were made on instinct.
The deeper cost is what the ritual crowds out. The hours spent assembling numbers are hours nobody spends interrogating them - which creative is fatiguing, which campaign quietly doubled its CPA, where the three biggest leaks actually are. Reporting becomes a formatting exercise that proves the work happened, while the analysis that would change next month's spend never gets written.
How the mission runs
- Read both accounts directly. The mission pulls last month's performance from Google Ads and Meta Ads - spend, conversions, CPA, ROAS - at account, campaign, and creative level. Reads are free and touch nothing: the accounts are queried, never modified.
- Normalize and reconcile. Metrics from the two platforms are aligned into one coherent view: consistent definitions, comparable time frames, and totals that add up. The cross-platform picture that usually costs a morning of spreadsheet surgery arrives assembled.
- Find the wins, the leaks, and the fatigue. The agent analyzes rather than tabulates: the three biggest wins worth doubling down on, the three biggest leaks with their likely causes, and creatives showing fatigue signals - frequency climbing while response falls. Each finding cites the numbers behind it.
- Build the Gamma deck. Findings become a presentation in Gamma: the headline numbers, the trend versus prior period, the wins and leaks with evidence, and a recommendations slide. It arrives meeting-ready, structured for a stakeholder audience rather than an analyst one.
- Deliver with the reasoning attached. You get the deck link plus the underlying analysis, so anyone challenging a slide can trace the claim to the account data. Present it as-is or edit in Gamma first - the deck is yours the moment it lands.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A finished Gamma deck covering the month across both ad platforms: spend, CPA, and ROAS with trend context, creative fatigue flags, the three biggest wins, and the three biggest leaks - each backed by figures read directly from the accounts. The reporting week collapses to a review of the deck, and the meeting conversation starts at the recommendations instead of the reconciliation.
Make it yours
- Add commentary targets: name the KPIs your leadership cares about and the deck leads with those, framed against your stated goals.
- Split by audience: a summary deck for leadership and a detailed appendix per platform for the team running the accounts.
- Tighten the loop: run it weekly with a lighter template during high-spend months so course corrections happen inside the month.
Frequently asked questions
Does this touch my campaigns in any way?
No. This is a pure read: the mission queries performance data from Google Ads and Meta Ads and writes only the deck. Reads are always free of side effects on the platform - budgets, statuses, and settings are never modified by a reporting mission.
Can I edit the deck before sharing it?
Yes - it is a normal Gamma presentation you own. Reorder slides, soften a finding, add context the data cannot know. Many teams treat the delivered deck as a strong first draft and spend their saved reporting week on exactly that editorial pass.
How does it decide what counts as a win or a leak?
By materiality and trend: where meaningful spend meets performance clearly above or below the account's own baseline. Every win and leak slide carries its supporting numbers, so you can judge the threshold yourself and tell the next run to weigh things differently.