The problem this solves
The days after a purchase are the most receptive a customer will ever be, and for most stores they are the quietest. A bare order confirmation goes out because the platform sends one, and then silence until the next promotional blast. Everyone agrees a proper post-purchase sequence should exist - the use-case nudge that prevents returns, the review ask timed to the delivery honeymoon, the cross-sell that arrives once trust is earned - and the sequence stays on the someday list because building it is four distinct emails, each needing real copy, in the right voice, wired to the right delays.
The sequences that do get built tend to ship half-done. One generic thank-you email stands in for the arc, or the review ask fires on day two while the package is still in transit, teaching customers that your timing is noise. Sequencing is a craft of small decisions - what each email's single job is, when it lands, how it sounds - and craft is exactly what a backlogged team cannot spare for a flow that runs invisibly in the background.
This is drafting and assembly work with a known structure, which makes it ideal agent work. The arc is well understood; what each store needs is the arc written for its products, in its voice, and actually built in the platform rather than living in a doc that never becomes a flow. The mission ends with a staged sequence in the account, one review away from running.
How the mission runs
- Your brand voice becomes the spec. The agent studies how your store actually sounds - product pages, existing emails, the phrases you repeat - and states the voice it will write in: warmth, formality, humor, how you handle the ask. You correct the description once, and every email in the sequence inherits the corrected voice.
- The four-email arc is drafted, one job each. The confirmation enrichment adds genuine value to the receipt moment. The day-3 nudge teaches the use case that makes the product stick. The day-10 review ask lands inside the satisfaction window. The day-30 cross-sell recommends from what they bought. Each email carries exactly one job and a subject line built for it.
- Timing and structure are made explicit. Alongside the copy, the agent lays out the flow logic: trigger on placed order, the delay between each send, and where the sequence should end for customers who purchase again mid-flow. The structure is written down before anything is built, so you review a plan rather than reverse-engineer one.
- You review the drafts before anything is created. The full sequence comes to you for edit and approval as copy first. Adjustments - a softer review ask, a different cross-sell logic - are applied and returned. Nothing touches your Klaviyo account until you have signed off on every email and the timing between them.
- The flow emails are built in Klaviyo, staged. On approval, the agent creates the flow emails in Klaviyo with your copy and the agreed delays, and reports back exactly what was created, linked for inspection. The flow is staged for your platform-side review rather than switched live, so activation stays a deliberate human decision.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A complete four-email post-purchase sequence living in your Klaviyo account: enriched confirmation, day-3 use-case nudge, day-10 review ask, and day-30 cross-sell, each written in your brand voice with its own subject line, wired with the agreed delays, and staged for your final review before activation. Plus the written flow logic, so the sequence's reasoning survives team changes.
Make it yours
- Fork the arc by product line: one sequence for consumables tuned toward replenishment, one for durables tuned toward accessories, drafted and built as parallel flows.
- Add a first-purchase branch: net-new customers get an extra brand-story email at day 7, while repeat buyers skip straight to the cross-sell logic.
- Localize the sequence: have the agent draft the approved arc in your second market's language and register, built as a separate flow for that segment.
Frequently asked questions
Will anything send to customers without my approval?
No. The sequence is drafted for your review first, and the Klaviyo build happens only after you approve the copy and timing. Even then the flow is staged rather than activated, so the go-live moment belongs to you inside your own account, after you have inspected what was built.
What exactly does the agent create or change in Klaviyo?
It creates the new flow emails and their structure, and touches nothing else: existing flows, campaigns, segments, and templates stay as they were. The completion report names each created object so you can verify the write surface matched the mission, and removal is a clean delete of the new flow.
How does the agent get my brand voice right?
It builds a voice profile from your live copy and states it back to you in plain terms before drafting, so the target is agreed rather than guessed. Your edits on the first drafts sharpen the profile further. The review gate exists precisely so no email ships sounding like someone else's store.