The problem this solves
Seasonal campaigns are lost in the planning gap, never in the execution week. Every team knows the moment is coming - the holiday, the industry season, the buying window - and every year the creative conversation starts two weeks out, which means rushed assets, premium-priced freelance help, and launching into a feed already saturated by competitors who started earlier. The moment itself is perfectly predictable; the miss is entirely about when the work begins.
Starting early has a real cost structure in a traditional pipeline: concepting, briefing, and producing a multi-format visual set weeks ahead ties up design capacity against a deadline that feels distant, so it keeps losing prioritization fights to whatever is due Friday. The result is a permanent cycle of seasonal creative debt. Collapsing research, angle, and production into one early mission removes the excuse, because being early stops costing anyone their week.
How the mission runs
- Find the moment. Web Research identifies the next seasonal moment that genuinely matters to your audience - a calendar holiday, an industry rhythm, a predictable buying window - with evidence for why it is worth a campaign. If several are approaching, the agent ranks them and recommends where the effort belongs.
- Propose the angle. The agent drafts the campaign angle: how your offer intersects the moment, the emotional register, and the one line that anchors every asset. The angle is argued in the thread with its reasoning, and your approval here locks the brief before any production spend.
- Generate the visual set. Image Generation produces the three placements - landscape hero, square feed image, vertical story - from one seasonal visual system built inside your brand kit. Direction iterates at draft quality until approved, then the three finals render at final quality, composed natively for each placement.
- Write the placement copy. Each visual arrives with its copy lines: headline and support for the hero, caption-ready copy for the feed, punchy overlay-and-caption copy for the story. The lines share the approved angle's language, so whoever schedules the campaign pastes rather than writes.
- Package with a timing note. The set closes with a short launch-timing recommendation grounded in the research: when competitors typically start, when audience attention actually forms, and the window where being early buys cheap attention. The campaign sits finished and dated well before the season arrives.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A finished seasonal campaign package weeks ahead of the moment: a researched and argued campaign angle, three placement-native visuals - hero, feed square, story - rendered at final quality from one seasonal system inside your brand, copy lines matched to each placement, and a timing recommendation for launch. Everything lands in the thread ready to schedule, so the season starts with your campaign already live.
Make it yours
- Cover a whole quarter: the next three seasonal moments researched and ranked in one mission, with the full visual set produced only for the strongest.
- Produce the set twice at two intensity levels - a subtle seasonal accent and a full seasonal takeover - and choose per channel how far to lean in.
- Add a story-format countdown variant for the final week of the window, generated in the same system so the closing push matches the opening.
Frequently asked questions
How does a seasonal look stay on brand?
The seasonal system is built as a temporary layer over your brand kit: your palette and type remain the foundation while the moment contributes accents, motifs, and mood. You approve that balance at draft quality before finals render, so festive never slides into unrecognizable.
What if the proposed moment feels wrong for us?
The angle step is a genuine gate. Reject the proposed moment or angle in the thread and the agent returns with the next candidate and its evidence. Production only begins after you approve, so a redirect at this stage costs a conversation rather than any rendered assets.
What formats does the set include?
Three placement-native files at full resolution: a wide landscape hero for site and email, a square for feed posts, and a vertical story variant with platform-safe margins. Each pairs with its own copy lines. Scheduling and publishing remain entirely your team's actions.