The problem this solves
Competitors say things in video they would never commit to a landing page. Product walkthroughs, launch keynotes, and demo recordings are full of specific claims, roadmap hints, and the occasional pricing number that marketing copy carefully avoids. Almost nobody on your team watches this material, because a serious review means finding the videos, sitting through an hour of footage, and transcribing the parts that matter - work that never survives contact with a normal calendar.
So sales hears a competitor claim for the first time from a prospect, mid-deal, and improvises the rebuttal. The claims were public for months; nobody had extracted them. A written record of exactly what the rival promises, in their own words, plus a considered counter to each point, turns that moment from improvisation into preparation. It also surfaces overclaims worth challenging directly, since transcript quotes are hard evidence of what was said.
How the mission runs
- Locate the footage. Web Research finds the competitor's recent product videos - launch announcements, feature walkthroughs, conference demos - and ranks them by relevance and recency so the mission spends its effort on the material buyers are most likely to have seen. You can also hand it specific video links to include.
- Transcribe everything. Video Transcripts converts each video to accurate text with timestamps. This is the step that makes the rest possible: claims, qualifiers, and throwaway remarks all become searchable, quotable evidence tied to the exact moment in the recording where they were made.
- Extract claims and pricing hints. The agent reads the transcripts and pulls out every substantive claim - capability statements, performance assertions, integration promises, and any mention of pricing, packaging, or plans. Each item keeps its verbatim quote and timestamp so the source is never in doubt.
- Draft the counters. For each claim, the agent drafts a counter-positioning point: where your offer genuinely differs, where their claim carries unstated qualifiers, and which questions a prospect should ask them. Counters are grounded in the transcript evidence, and thin spots are flagged for your judgment rather than papered over.
- Publish to Notion. Everything lands as a structured Notion page: a claims table with quotes and timestamps, counters beside each claim, and a summary of themes worth briefing sales on. The page is built to be maintained, so re-running the mission appends new videos to the same record.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A Notion page holding the full analysis: every video reviewed with a link, a claims table quoting the competitor verbatim with timestamps, pricing and packaging hints called out separately, and a counter-positioning point for each claim ready to lift into battlecards or call prep. Because quotes are timestamped, anyone can jump to the exact moment in the source video before repeating a claim externally.
Make it yours
- Point the mission at webinar recordings and podcast appearances by the competitor's executives, which tend to contain the most candid roadmap and pricing commentary.
- Run it across three competitors at once and ask for a shared claims matrix, so overlapping promises across the market become visible in one table.
- Have the agent draft objection-handling snippets in your sales team's voice, formatted for direct paste into the enablement doc your reps already use.
Frequently asked questions
How accurate are the transcripts?
Video Transcripts produces near-verbatim text for clear speech, and every extracted claim links back to its timestamp, so verification takes seconds. Where audio quality makes a passage uncertain, the transcript marks it, and the agent excludes uncertain passages from the claims table rather than guessing.
Will the counters reflect our actual positioning?
The agent works from the context you give it about your product and from what is publicly true. Counters are drafted as starting points with the reasoning shown, and the Notion page flags any counter that needs a product expert's confirmation before sales uses it externally.
What happens when the competitor posts new videos?
Re-run the same prompt and the mission picks up footage published since the last pass, appends the new claims to the existing Notion page, and notes which earlier claims were repeated, sharpened, or quietly dropped - often the most interesting signal of all.