The problem this solves
Digital PR is the most reliable way left to earn links that move authority, and the bottleneck is always the story. Journalists do not cover product updates; they cover claims - a number, a comparison, a finding their readers have not seen. Finding a claim your company can credibly own means mining your niche for questions nobody has answered with data, checking that the angle is genuinely fresh, and shaping it into something a busy reporter can use in a headline.
Then comes the second project: the target list. Thirty journalists and newsletters that actually covered similar stories, found by reading what they wrote rather than scraping a stale media database. Most teams get through neither project. The PR idea stays a bullet in a strategy doc, the links never materialize, and authority growth gets outsourced to guest posts and hope. The teams that do run this loop consistently compound an advantage that is very hard to buy later.
How the mission runs
- Mine the niche for an ownable claim. Web Research sweeps your category for the questions being asked without data behind them - the debates, assumptions, and folk numbers nobody has tested. The agent shortlists claims your company could credibly own, given what you know and what you could measure.
- Pressure-test the angle against coverage. The SERP tool checks what already ranks and what has already been covered for each candidate claim. Angles that have been done recently are dropped; the surviving story is one where coverage is stale, thin, or absent, so a reporter gains something by writing it.
- Outline the report. The chosen claim becomes a report outline: the headline finding, the supporting sections, the methodology you would need, and the charts worth building. It is the blueprint your team fills with data rather than a vague theme.
- Build the 30-name media list. Web Research identifies journalists and newsletters that covered comparable stories, with the specific piece that qualifies each one. The list is grounded in demonstrated interest, so every pitch can open with a genuine reference to the recipient's work.
- Deliver the pitch doc and post it to Slack. Everything lands in a Google Doc - the claim, the outline, the media list, and a draft pitch note - and the mission posts the link to your chosen Slack channel so the team can react while the thinking is fresh.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A Google Doc containing the complete campaign blueprint: the data claim your company can own, the report outline ready for your numbers, a 30-strong list of journalists and newsletters with the coverage that qualifies each, and a draft pitch. The link arrives in Slack so the discussion starts immediately, and the distance from idea to outreach shrinks to filling in the data.
Make it yours
- Anchor the claim in data you already hold: point the mission at an internal dataset and have the angle built around what only you can publish.
- Regionalize it: shape the same claim as a country or state comparison, which multiplies the outlets with a local reason to cover it.
- Run it quarterly: a standing cadence of one data story per quarter builds the recurring journalist relationships that make each pitch easier.
Frequently asked questions
Does the mission fabricate the data for the story?
No, and it must never. The deliverable is the claim worth testing and the outline of the report that would prove it; the numbers come from your own data or research you commission. A PR story is only an asset if the finding is real, so the mission designs the study rather than inventing results.
How current is the media list?
It is built from live research into who has recently covered comparable stories, with the qualifying article noted for each name. That grounding also gives your outreach its opening line, since every pitch can reference the specific piece that made the journalist relevant.
What if the proposed angle feels off-brand?
The doc typically presents the leading claim alongside the runner-up angles it beat, with the reasoning. If the winner feels wrong, promote a runner-up or rerun the mission with constraints - topics to avoid, positioning to protect - and the shortlist adjusts accordingly.