The problem this solves
Even when campaign planning goes well, the plan arrives as a document full of placeholders: "creative TBD". The structure is approved, the budget is agreed, and then everything waits on production. Concepts get briefed to a designer or an agency, the queue takes its weeks, revisions take theirs, and the campaign built on last month's evidence finally launches six weeks after the evidence was fresh. The gap between deciding and shipping is where paid media momentum goes to die.
The two halves of the work feed each other, which is why splitting them across teams and weeks costs more than time. The evidence that says which angle deserves budget also says what the creative should show; the concept that sounds right in a planning doc sometimes falls apart the moment you see it as an actual ad. When structure and creative are drafted together, the plan arrives testable - visible, reviewable, launchable - instead of arriving as homework for another department.
How the mission runs
- Read the performance and the competitive field. The mission pulls last month's results from Google Ads and Meta Ads and the current competitor angles from Ad Libraries. What earned budget, what decayed, and where competitors are concentrating become the evidence base for the month ahead.
- Draft the campaign structure. Campaigns, audiences, angles, and budget splits are drafted with the reasoning attached - the same evidence-led planning discipline, with each ad concept specified down to the message it must carry to its audience.
- Generate the creatives per concept. Image Generation produces the actual assets: a square and a story-format image for every ad concept, visually consistent with your brand and built to carry the concept's specific angle rather than serving as decoration.
- Push the drafts paused, assets attached. The campaigns are created in the ad accounts fully assembled and paused, with hosted links to every generated asset attached for review. Nothing spends: paused-by-default is the rule for every ad write, and activation belongs to you.
- Deliver the approval walkthrough. The closing brief pairs each campaign with its evidence and its creatives, so review is concrete: you look at the actual ads next to the reasoning that produced them, approve what convinces you, and regenerate or edit what does not.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A complete, visible month of paid media sitting paused in your accounts: campaign structures with audiences and budgets drawn from evidence, and every ad concept carrying its generated creatives - a square and a story image each - with hosted asset links in the approval brief. Review happens with the real ads in front of you, and the distance from approval to launch is the time it takes to press activate.
Make it yours
- Widen the creative set: three visual directions per top concept so the launch doubles as a creative test with a built-in winner path.
- Constrain the look: point the mission at your brand kit and reference ads so every generated asset sits inside your visual system.
- Split the review: route creative approval to the brand owner and structure approval to the media owner before anything activates.
Frequently asked questions
Can any of this go live or spend without me?
No. Every campaign lands paused with its assets attached, and stays paused until a human activates it in the platform. Ad writes on the platform always land paused or in approval queues - the mission can assemble the entire month and has no path to launching it.
What if the generated creatives miss our brand?
Reject and regenerate at the concept level: note what is off - palette, tone, composition - and replacements are generated without disturbing the campaign structures. Feeding the mission brand references up front sharply raises the first-pass hit rate, and corrections persist into later months.
Why generate creatives before the structure is approved?
Because seeing the ad is the fastest way to judge the concept. A placeholder brief hides weak ideas until production is already spent on them; a visible draft exposes them at review. Regeneration is cheap, so the economics favor drafting everything and letting approval sort it.