The problem this solves
Inbound signups arrive as the least informative object in go-to-market: an email address. Behind some of those addresses are exactly the buyers your outbound team spends all week hunting - a director at a perfect-fit company who found you on their own - and behind others are students, hobbyists, and competitors. Treating them all identically wastes the hot ones with a generic drip and wastes sales time on the cold ones.
The unmasking work is straightforward and relentless: look up who the address belongs to, identify the company, judge the fit, and get the good ones in front of sales before the signup's curiosity cools. Done by hand, it happens for the obviously corporate domains and never for the rest, and even then hours or days late. Signup interest has a half-life measured in hours; a fit-check that runs Tuesday for Friday's signups is archaeology.
Routing is the difference between insight and outcome. A scored list in a spreadsheet still requires someone to look; a post in the sales channel with 'who this is, why they fit, what to do next' turns the signal into an action item somebody claims. The channel post also creates gentle accountability, because a hot signup that sits unclaimed is visible to the whole team.
How the mission runs
- Ingest the signup addresses. You paste the latest signup emails into the mission thread. The agent handles the mix as it really is - corporate domains, personal addresses, obvious throwaways - and processes each without demanding a clean input, because signup lists are never clean.
- Identify the people with Enrichment. Enrichment resolves each address to a person where possible: name, title, and the company behind the domain. Personal-domain addresses get best-effort resolution and honest flagging when identity cannot be established, so ambiguity is surfaced rather than papered over for the scoring that follows.
- Profile the companies with Firmographics. Each identified company is profiled - size, industry, model, location - and scored against your ICP definition. The score is explained per signup, so 'hot' is a conclusion you can audit rather than a mystery number. The scoring criteria come straight from your prompt, so tightening them is a one-line change.
- Post the hot ones to #sales with next steps. Qualifying signups are posted to your #sales channel: who signed up, what company, why they fit, and a suggested next step calibrated to their profile - a personal note from an AE for a director at a fit account, a nurture path for the promising-but-early. The rest are summarized in a digest line so nothing disappears silently.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A running feed in #sales where each hot signup appears as a claimable card: identified person, company profile, fit reasoning, and a concrete suggested next step. The cold and unidentifiable remainder is accounted for in a summary rather than dropped, so you always know what the batch contained. Signups get sales attention within the window when their own interest is still warm.
Make it yours
- Route by segment: enterprise-fit signups to the AE channel, startup-fit to a product-led nurture owner, so each signal reaches the right motion.
- Add a weekly rollup of unidentified and personal-domain signups, since patterns in the residue often reveal an audience you did not know you had.
- Extend the mission to stage the hot signups into your CRM behind the review gate once the Slack feed has earned trust.
Frequently asked questions
How well can personal email addresses be resolved?
Some resolve confidently through Enrichment, many do not, and the mission is explicit about which is which. Unresolved signups are reported as unresolved rather than guessed at. The honest split matters: acting on a wrong identification costs more than acting on no identification.
What defines a hot signup?
Fit against your ICP does: company size, industry, model, and the signup's seniority where identified. Each hot post carries its reasoning, so if the definition needs tightening - too many false positives, or a segment you would rather exclude - you adjust the prompt and the very next batch reflects it.
How quickly after signup does this need to run?
The sooner the better - signup curiosity decays within days. Teams typically run the mission daily, or paste batches at a natural rhythm like each morning. Because the agent does the entire lookup-score-route chain in one pass, the latency between signup and sales awareness collapses to the cadence you choose.