The problem this solves
Webinars are some of the most expensive content most teams make: weeks of preparation, real subject-matter expertise, an hour of your best thinking on the record. Then the recording goes up on YouTube, the replay email goes out, and the asset effectively retires. All that expertise sits in a video format search engines can barely surface, reaching only the people who will sit through an hour of playback.
Everyone agrees repurposing is the obvious move, and it still rarely happens, because the honest version is laborious: transcribing the session, finding the segments that stand alone, matching each to a query people actually search, and rewriting spoken explanation into prose that reads well. Done badly it produces transcript dumps that rank for nothing. Done properly it takes days per webinar, which is exactly why the backlog of unmined recordings keeps growing.
How the mission runs
- Pull the transcripts. Video Transcripts extracts full transcripts from the three YouTube recordings you point at. The raw material - every explanation, framework, and answer your speakers gave - becomes workable text instead of an hour of audio.
- Find the query-worthy segments. Keyword Intelligence maps the topics covered in each session against real search demand. The agent identifies which segments answer questions people actually type, and cuts each webinar into two post concepts with a target query each - six posts across the three recordings.
- Rewrite spoken word into articles. Each post is written as a genuine article: answer-first structure, the speaker's substance preserved, the verbal filler and meeting logistics gone. The expertise carries over; the format converts from an hour of playback to a five-minute read that can rank.
- Stage all six in Sanity. The posts land as drafts in Sanity with meta titles and descriptions filled and fields mapped to your schema. Nothing publishes on its own - the batch waits in your CMS for editorial review, with each draft noting which recording and segment it came from.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
Six SEO posts staged as Sanity drafts, each targeting a real query surfaced from demand data, each carrying meta title and description, and each traceable to the webinar segment it was mined from. The expertise your team already performed on camera becomes indexable, linkable pages - and the review step is reading six drafts rather than producing them.
Make it yours
- Change the cut ratio: mine one flagship webinar into four posts, or skim six recordings for one post each, depending on how dense the sessions are.
- Add a distribution pass: have each staged post paired with a short promotional summary your team can use when the post ships.
- Point it at other recordings: podcast episodes and conference talks mine the same way whenever a transcript is available.
Frequently asked questions
Will the posts read like transcripts?
No. The transcript is raw material rather than the draft. Each post is rewritten as an article with its own structure, targeting a specific query, keeping the speaker's ideas and examples while dropping the verbal scaffolding. The goal is a page that ranks and reads well for someone who never attended.
How are the six topics chosen?
By demand. The mission maps everything the webinars covered against real query data and picks the segments where search interest and strong source material overlap. Segments that were great live but match no search behavior are left for other channels.
Can I review before anything goes live?
Always. All six posts arrive as Sanity drafts and stay drafts until your team publishes them. Each one notes its source recording, so a reviewer can check any claim against what the speaker actually said before approving.