The problem this solves
Webinar promotion on LinkedIn is three jobs pretending to be one: organic posts that build awareness, an audience worth paying to reach, and a campaign to reach them. In practice they are done by different people on different days, so the posts run before the campaign exists, the campaign targets a cold audience, and the banner gets designed the night before.
The result is promotion that adds up to less than its parts - and a registration curve that spikes only in the final 48 hours, when panic finally coordinates what planning did not.
Late registrations are also the worst registrations: the panic-window signups skew toward no-shows, while the attendees who convert afterward are disproportionately the ones reached early with a reason to care. Front-loading the promotion does not just raise the number - it changes who is in the room, which is the number that actually matters.
How the mission runs
- Draft and schedule the post series. Three page posts - the hook, the speaker or proof angle, and the last-call - are drafted in your voice and scheduled across the two weeks before the date on your connected page.
- Build the lookalike audience. From your registrant profile or ICP, a matched audience of lookalike companies and roles is assembled and staged against your ad account for approval.
- Generate the banner creative. A promo banner is generated to LinkedIn spec - title, date, speaker framing - and attached as a hosted link for review alongside the campaign.
- Push the campaign draft, paused. The promo campaign lands on your account paused: audience attached, banner attached, budget proposed. It goes live only when you flip it.
- Hand over the checklist. The mission closes with a what-fires-when checklist: post dates, campaign window, and the approval still outstanding - one page that makes the whole play visible.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A coordinated promotion package: three scheduled page posts, a staged lookalike audience, and a paused campaign draft with generated banner - plus the checklist that shows the timeline at a glance.
Make it yours
- Follow-up wave: add a post-event sequence promoting the recording to the same audience.
- Speaker amplification: draft personal-profile versions of each post for speakers to publish alongside the page.
- Multi-event cadence: template the play so every webinar reuses the structure with fresh copy and audience.
- Partner co-promotion: when the event has a co-host, the mission drafts a mirrored post series for their page and sizes a second staged audience from their ICP as well, so both sides promote the very same event in step with each other instead of merely in parallel.
Frequently asked questions
What publishes automatically and what waits for me?
Scheduled page posts publish at their times once you approve the schedule; the audience and the campaign both wait - the audience in the approvals queue, the campaign paused on the account.
Where does the lookalike seed come from?
From what you provide: past registrants, customer accounts, or a stated ICP. The mission names the seed in the audience definition so the approval is informed.
Can I use my own banner instead?
Yes - the generated banner is a starting point attached to the draft. Swap the asset on the paused campaign before activating.
When should I run this relative to the event date?
Two to three weeks out is the sweet spot: enough runway for the scheduled posts to breathe and the campaign to exit learning before the final week. Run it later and the mission compresses the schedule to fit what remains.