The problem this solves
Speakers are self-selected champions. Someone who takes a conference stage to talk about a problem has publicly claimed ownership of it, has opinions they want heard, and is reachable in a way cold titles never are - you can reference the exact talk. Yet speaker prospecting stays rare, because the data is scattered across dozens of event sites in inconsistent formats, and a speaker list without company qualification is just a pile of names.
The manual version is a scraping-and-guessing exercise: collect agendas, copy speaker names into a sheet, look up each person's company, judge fit, hunt emails, and hope the conference page was current. By the time the list is done, the early-bird window for pre-event outreach has closed. The play only works when the list exists weeks before the events do, which a manual process rarely achieves.
There is also a prioritization gap. Forty qualified speakers is too many for personalized pre-event outreach and too few to sequence blindly. What a seller actually needs is the full list for coverage plus a short, argued shortlist - these ten, for these reasons - that tells them where the personal effort should go. The ranking is a judgment call, and it deserves reasoning attached.
How the mission runs
- Collect the quarter's speakers. The agent gathers speakers from marketing conferences scheduled this quarter, using Intent Data and event sources to identify who is taking which stage and on what topic. Each speaker is captured with their talk, event, and date, forming the raw pool before any company screening.
- Screen companies with Firmographics. Each speaker's company is checked against the target profile: B2B, 100 to 1000 employees. Firmographics confirms size and model from current data, and speakers from consultancies, vendors outside the band, or consumer companies drop out, leaving people whose employers you could genuinely sell to.
- Find and verify emails. Email Finder locates a verified work email for every qualifying speaker. Contacts that cannot be confidently verified are kept on the list but flagged, so you know exactly which rows are sequence-ready and which need a manual touch or a LinkedIn-first approach.
- Build the master sheet. The full list lands in Google Sheets: speaker, title, company, firmographic shape, event, talk topic, date, and email status, sorted by event date so the outreach calendar is implicit in the sheet itself and nothing urgent hides at the bottom.
- Email the ten strongest fits with the why. Via Gmail, the agent sends you the ten best matches with a short argument for each: why this company fits, what the talk topic suggests about their current priorities, and the natural opening angle. This is the shortlist where handwritten outreach is worth the minutes.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A Google Sheet covering every qualifying speaker at this quarter's marketing conferences - person, company, firmographic fit, talk, event date, verified email - plus an email in your inbox making the case for the ten strongest fits with a suggested angle for each. You get full coverage for sequencing and a reasoned shortlist for personal outreach, both delivered while the pre-event window is still open.
Make it yours
- Point it at a single flagship event you are sponsoring and go deeper: every speaker, panelist, and workshop host, with talk-specific angles.
- Flip the lens to account-based prospecting by treating speakers' companies as target accounts and mapping two or three additional contacts at each one for a multi-threaded approach.
- Run it for next quarter's events at the end of this one, so outreach can begin the moment agendas publish.
Frequently asked questions
How complete is speaker coverage across events?
Coverage tracks what events publish: agendas released at run time are captured, and late speaker additions are picked up on re-runs. The practical pattern is an early run for the bulk of the quarter plus a refresh a few weeks later to catch agenda updates.
Why anchor outreach to the talk?
The talk is a public statement of what this person cares about right now, chosen by them. Referencing it makes the outreach specific and flattering at once, and it gives the first line a reason to exist. It reliably outperforms title-based openers because it is evidence of attention.
What determines the top-ten ranking?
Fit strength does the heavy lifting - how squarely the company sits in your band and model - with the talk topic as a tiebreaker for relevance to your category. Each pick arrives with its reasoning spelled out, so you can overrule the ranking with full information rather than on faith.