The problem this solves
Fresh funding plus marketing hires is the closest thing B2B prospecting has to a certainty: the company has new money, has decided to spend it on growth, and is actively staffing the team that will spend it. Every tool decision in that team's first two quarters is up for grabs. The signal combination is public, well understood, and still mostly unworked, because catching it requires watching two separate data streams and joining them by hand.
Timing is the entire value. Ninety days after a raise, the new growth hires have arrived, evaluated, and bought their core stack; the window where an outside voice can shape those choices is the weeks in between. A monthly manual sweep - someone skimming funding announcements and cross-checking careers pages - catches the signal late and inconsistently, and the accounts it does catch arrive as a raw list with the enrichment still to do.
The compounding cost is invisible: every quarter this motion runs manually or not at all, a cohort of perfectly timed accounts passes through the window unworked, and the pipeline that cohort would have produced simply never exists. The teams that win these accounts are rarely better at selling; they are simply the ones who showed up during the weeks when the stack was still unsettled.
How the mission runs
- Find the fresh raises with Firmographics. The agent queries Firmographics for B2B SaaS companies with a funding round closed inside the last 90 days, capturing round size and stage. This defines the money-in-motion universe before any hiring qualification is applied to it. The window is adjustable, but 90 days tracks the period when new budgets are still being allocated.
- Confirm marketing hiring with Hiring Data. Each funded company is checked in Hiring Data for open marketing roles - growth, demand generation, marketing operations, content. Companies funding engineering but not go-to-market drop out; companies staffing a growth team within weeks of a raise are precisely the signal this mission exists to catch.
- Identify the growth leader with Email Finder. For every company that shows both signals, Email Finder locates the head of growth or nearest marketing leader and returns their name, title, and work email. Where the leadership seat is itself being hired, the founder or CEO is captured as the interim owner of the budget.
- Verify before anything lands. Email Verification runs on every address. Deliverable contacts proceed; risky and unknown results are flagged into a separate exceptions list, so the set that reaches your CRM is genuinely sendable and your sender reputation is protected from day one. Verification is the quiet step that keeps the fast plays safe.
- Write to HubSpot tagged 'fresh-budget'. Companies and contacts are staged into HubSpot with the 'fresh-budget' tag, the round details, and the hiring evidence on each record. You review the batch before it writes; existing records are updated with the new signal context instead of duplicated.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A tagged cohort in HubSpot: every B2B SaaS company that both raised in the last 90 days and is hiring marketers, each with a verified growth-leader contact and the full evidence trail - round, date, roles posted - on the record. The 'fresh-budget' tag makes the cohort a one-click list for sequences, and a re-run on cadence keeps feeding it with each quarter's new raises.
Make it yours
- Tighten to a funding stage: seed-only for a product-led motion, Series B and up when your contract size needs a real budget line.
- Swap the hiring filter to the function that predicts need for your product - sales roles, RevOps, or data hires instead of marketers.
- Route the weekly delta to Slack as a digest first, holding the HubSpot write until an owner claims each account and the batch earns its approval.
Frequently asked questions
How soon after a round closes does a company appear?
Firmographics reflects rounds shortly after they are publicly announced, and the 90-day lookback means a company enters your cohort on the first run after its announcement. Weekly re-runs keep the practical delay to days, early in the window while the growth stack is still unsettled.
Why require both signals instead of just funding?
Funding alone tells you money exists; hiring tells you where it is going. A raise spent entirely on engineering is a weak marketing-tools prospect. The intersection is smaller but dramatically warmer, and a smaller list of genuinely timed accounts outperforms a big list of maybes.
What shows up on the HubSpot record?
The round stage and date, the marketing roles that triggered qualification, the verified contact with title, and the 'fresh-budget' tag. A rep opening the record sees the whole story at a glance, and the tag keeps the cohort addressable as one list for enrollment and reporting.