The problem this solves
A company hiring its first RevOps or Marketing Operations lead is broadcasting something specific: the go-to-market machine has grown past what spreadsheets can hold, and tooling decisions are about to be made by whoever fills the seat. It is one of the cleanest buying triggers in B2B, and it is public. Yet almost nobody works it systematically, because monitoring job boards is tedious, the postings expire, and the trigger is only valuable inside a two-week window.
The manual version of this play collapses under its own steps. Search the postings, dedupe the staffing-agency reposts, look up each company, decide who the actual buyer is - usually the VP of Marketing rather than the unfilled role - find their email, verify it, and key everything into the CRM. Each step is ten minutes; the batch is a full day. Done monthly instead of biweekly, half the triggers have gone cold before anyone sees them.
For teams running Attio, there is an extra wrinkle: the workspace is only useful if records arrive well-shaped, with companies and people linked and the trigger evidence attached. A pasted list of names defeats the point of a relational CRM. The trigger feed earns adoption only when every record shows up the way the team would have entered it on their most careful day, with the posting evidence one click away.
How the mission runs
- Catch the trigger with Hiring Data. The agent sweeps Hiring Data for US companies that posted a 'RevOps' or 'Marketing Operations' role in the last 14 days. Staffing-firm reposts and duplicate listings are collapsed to the actual hiring company, so each trigger appears once with the posting that fired it.
- Profile each company with Firmographics. Every triggered company is enriched with size, industry, funding stage, and location through Firmographics. This is where poor fits exit: companies far outside your serviceable range are filtered here, and the survivors carry enough shape that the eventual outreach can be specific.
- Find the real buyer with Email Finder. The unfilled role is the signal; the buyer is the person hiring for it. Email Finder locates the VP of Marketing or nearest equivalent at each company and returns a verified work email, so the record that lands in your CRM points at someone who can actually take a meeting.
- Write companies and people into Attio. The agent creates each company and its contact in Attio, linked properly, with the job posting quoted on the record as the trigger evidence. Writes are staged for your review first, and existing Attio records are matched and updated rather than duplicated.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A living set of Attio records: every US company that opened a RevOps or Marketing Operations search in the last two weeks, filtered to your fit, each linked to a VP-level contact with a verified email and the triggering posting quoted on the record. Re-run on a cadence, it becomes a standing trigger feed where new entrants appear enriched and outreach-ready while the window is still open.
Make it yours
- Change the tracked titles to whatever role signals a need for your product - first data hire, first PMM, first customer-success manager.
- Narrow the geography to your sales territory, or split the feed into regional runs that route to different owners in Attio.
- Shorten the lookback to 7 days and run the mission weekly, so every batch consists entirely of fresh triggers with zero overlap between runs.
Frequently asked questions
How quickly after a posting goes live does it show up?
Hiring Data surfaces postings shortly after they appear publicly, and the mission's 14-day lookback catches anything recent at run time. Running the mission weekly keeps the practical lag to days, which is well inside the window where referencing the posting still lands as timely.
Why target the VP instead of the person being hired?
The posted role is unfilled, so there is nobody in the seat to email. The VP opening the req owns the problem the hire is meant to solve, controls the budget around it, and is the person for whom the posting is a genuinely relevant conversation starter.
What does the review gate look like before Attio changes?
The agent presents the batch - proposed new companies, new people, and updates to existing records - before anything is written. You approve the batch or trim it, and only then does Attio change. Nothing lands in your workspace silently.