The problem this solves
B2B deals are bought by committees and marketed to individuals. A Lead Gen Form captures exactly one person - often a researcher, a delegate, or an enthusiast several seats away from the budget - and the standard motion then works that single thread until it snaps. When the champion goes quiet, changes jobs, or turns out to lack authority, the account goes cold, even though the company's interest was real.
Sales methodology has preached multi-threading for decades; the reason it stays preached rather than practiced is the research cost. For every form fill, someone would need to map the company's org reality: who owns this budget, who runs the team that feels the pain, who signs. That is twenty minutes of careful looking per lead, and no SDR with a queue does it for any lead who has not already booked a meeting.
This mission does it for every lead worth doing it for. High-fit leads trigger an account expansion: the company profiled, the likely decision owners identified by role, their contact details found and verified, and the whole committee assembled into one dossier with the original lead's form answers as the account's opening context.
How the mission runs
- Select the leads that deserve expansion. The week's leads are scored against your ICP, and expansion runs on the high-fit ones - committee research is the expensive motion, so it is spent where the account justifies it.
- Profile the account. The lead's company is enriched into a working profile: size, industry, technology signals, and anything public that frames how this organization would buy what you sell.
- Map the committee roles. From your deal shape, the mission names the roles that matter - the economic buyer, the team owner, the technical gatekeeper - and identifies the likely holders of each at this specific company.
- Find and verify the people. Contact discovery finds each committee member's details, and every email is verified for deliverability before it enters the dossier - a committee list full of bounces is worse than none.
- Assemble the account dossier. One dossier per account: the original lead with their form answers, the committee with roles and verified contacts, the company profile, and a suggested order of approach. Ready for the CRM and the rep.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
For every high-fit form fill, an account dossier: the original lead in context, the two or three colleagues who actually own the decision with verified contact details, the company profile, and an approach order - single-threaded interest turned into a multi-threaded motion before the first touch.
Make it yours
- Feed the committee lists into the audience playbook as a contact-matched audience, so ads warm the exact people sales is about to thread.
- Lower the expansion threshold during ABM pushes on named accounts, where even a marginal lead at a target company justifies the mapping.
- Chain the follow-up-sequence playbook per role: the economic buyer and the practitioner deserve different first lines.
Frequently asked questions
Is finding colleagues at the company compliant?
The committee is assembled from licensed B2B contact data and public company information - the same sources every prospecting motion uses - keyed off the company, never scraped from anyone's network. The form fill supplies the account-level interest; the data providers supply the people.
How does it know which roles matter?
From your deal shape in workspace memory - who has bought this before, at what title, with whose sign-off. The role map is stated in each dossier, so a rep who disagrees with the model corrects it once and the correction sticks.
Why not expand every lead?
Cost discipline: committee research multiplies per-lead effort several-fold, and spending it on poor-fit accounts buys detailed maps of companies you should not pursue. The score threshold keeps the expensive motion pointed at revenue, and you can move it any time.