Unify is one of the platforms that made "AI outbound" a category: a prospecting database, intent and job-change signals, AI-written email, multi-channel sequencing and managed mailboxes, sold per seat with a free tier generous enough to try seriously. AstroFabric sits one layer down: seven agents that take an objective, build and enrich the list across many sources, verify it, watch the signals, build the audiences and write the first touches, then deliver into the tools you already send from. The comparison is between an outbound seat with data inside it and an agent layer that does the data work for any seat. Public information as of September 2026; verify current numbers on Unify's pricing page.
The short version
Unify sells a seat that prospects, writes and sends. AstroFabric sells agents that build, enrich, verify and deliver. If a rep will sit in the seat and the built-in dataset covers the market, Unify is a strong, inexpensive default. If the list is the hard part - coverage, verification, audiences, a standing watch - and nobody has the hours, the agent layer is the purchase, and it can load Unify.
What Unify actually is
Unify's core is an outbound workflow in one tool: search a dataset the company describes as over a billion people and tens of millions of companies drawn from dozens of data sources, enrich emails and phones against credits, watch job-change and hiring signals, let the AI write the email, and send through multi-channel sequences from mailboxes you connect or, on the top tier, mailboxes Unify manages. A chat-style agent runs prospecting from plain language, and "plays" automate the signal-to-sequence path. The pricing, as published in September 2026: Free with limited credits for up to three seats and one mailbox per seat; Base at $20 per seat per month with 800 credits per seat and the ability to add credits; Pro at $60 per seat per month with 2,400 credits per seat, read-only HubSpot and Salesforce sync and Slack notifications; and a custom, annually billed Business plan with a workspace credit pool, read-write CRM sync, website intent and product signals, signal-triggered automations, managed mailboxes and a dialer in beta. Independent breakdowns put email enrichment at about one credit per record and phone enrichment at several. The honest read: for a small team that wants everything an SDR does in one inexpensive seat, with a free tier to prove it, Unify is a very good default, and the advanced signals and automations live on the quoted tier.
What AstroFabric actually is
AstroFabric is agentic AI for business intelligence, the GTM-data kind. Rather than a seat, you buy outcomes in credits: the prospecting agent identifies accounts by firmographics, technology, hiring, funding, similarity to best customers or location and finds the people by title, seniority and department; the enrichment agent runs a waterfall across many sources with the source and date on every field; the verification agent checks emails and phones, dedupes and suppresses customers and competitors; the signals agent keeps a standing watch on any account set; the audience agent turns lists into matched audiences on LinkedIn, Meta and Reddit; the personalization agent writes the first touch from each row's evidence and loads it into the outreach tool you send from - Unify included. There are no seats, enrichment is charged only when a source answers, every external write passes an approval gate, every run is bounded by a credit ceiling, and every action lands in an audit log. Sending is yours: AstroFabric loads the sequence and never owns the mailbox.
Side by side
| Dimension | Unify | AstroFabric |
|---|---|---|
| Interaction model | A rep prospects, writes and sends from one seat, with an agent assisting | Agents execute objectives and deliver into your tools |
| Data | One dataset built from many sources, enrichment in credits | Waterfall across many sources, provenance per field |
| Sending | Built in; managed mailboxes on Business | Loads the outreach tool you send from |
| Signals | Job change and hiring; website intent and product signals on Business | Hiring, funding, technology change, news, intent on any account set, as a standing monitor |
| Audiences | Outside scope | Matched and custom audiences on connected ad accounts, platform-ready exports |
| Pricing (published) | Free; Base $20/seat/mo (800 credits/seat); Pro $60/seat/mo (2,400 credits/seat); Business custom, annual | Credits, no seats, charged when a source answers, under credit ceilings |
| Governance | Seat and workspace permissions | Approval gate on every external write, audit log |
Choose Unify if
Choose Unify if your team is a few reps who want to prospect, write and send from one inexpensive seat, if its dataset covers your market well enough, and if the free tier lets you prove the motion before you spend. It is a strong first stack for a founder-led or small SDR motion, and the managed mailboxes and signal-triggered plays on the Business tier are things AstroFabric deliberately leaves to sending tools. Teams already running Unify well often keep it as the sending seat and add an agent layer for coverage, verification and audiences.
Choose AstroFabric if
Choose AstroFabric if you want the data work done by agents on an objective rather than by a person on a seat, if coverage needs a waterfall rather than one dataset, if lists need to become audiences and standing signal watches as well as sequences, if you integrate through an API, MCP or the CLI, or if approvals, credit ceilings and an audit log matter to whoever signs. Many teams run both: AstroFabric builds, enriches and verifies; Unify sequences and sends. The handoff is a delivery target rather than a migration.
Frequently asked questions
Is AstroFabric a Unify alternative?
For the data work - identifying accounts, finding and verifying people, waterfall enrichment, signals, audiences - yes. For sequencing and sending, no: AstroFabric loads the outreach tool you send from, Unify included, rather than replacing it.
How does Unify pricing compare to AstroFabric in 2026?
Unify publishes per-seat plans: Free for up to three seats with limited credits, Base at $20 per seat per month with 800 credits per seat, Pro at $60 per seat per month with 2,400 credits per seat, and a custom annual Business plan. AstroFabric has no seats: credits, charged when a source answers, under credit ceilings. Model both against your team size and volume.
Does AstroFabric include managed mailboxes or sequencing?
No. AstroFabric writes the first touches from each row’s evidence and loads them into the outreach tool you already use; the mailboxes and the sends stay with that tool. Unify includes sequencing on every tier and managed mailboxes on its Business tier.
Can I use Unify and AstroFabric together?
Yes. A common setup is AstroFabric building, enriching and verifying the list from an objective and delivering it into Unify as the sending seat, with the same list feeding matched audiences and a standing signal watch.
Sources
Every playbook on this blog ships as a runnable mission.
Open a workspace and the playbook library is waiting - describe the outcome and the agents carry it end to end, on your plan's monthly credits.