The problem this solves
Lead Gen Form leads tell you what they want in their own answers - the use case they picked, the team size they entered, the question they typed - and then receive a follow-up that ignores all of it. The form answers are the best personalization data a lead will ever volunteer, and they usually sit in a CSV export nobody joins to the sequence.
The Personalization Agent reads the answers, groups leads by what they asked for and by their company's profile, and writes a three-touch follow-up per segment that engages the specific request. Emails are verified before drafts are created, because form-entered addresses carry typos, and the drafts are staged in Gmail so each can be read in the client the reply will arrive in.
How the mission runs
- Pull the month's leads with their answers. The Personalization Agent reads this month's LinkedIn Lead Gen Form submissions from your connected account, with the form, the campaign and every answer field, and enriches each lead's company with industry and headcount.
- Segment by answers and profile. Leads are grouped by the answer that matters most - the use case, the team size band, the question type - and by company profile, producing segments such as 'asked about pricing, mid-market software' with their sizes shown before writing.
- Write a three-touch follow-up per segment. Each sequence opens by engaging the specific thing the segment asked for, follows with a proof point relevant to its company profile, and closes with the next step that answers the request - a pricing conversation, a demo, a resource - in your voice, with the campaign named where it helps.
- Verify the emails. Every form-entered address is verified, and leads whose address fails are listed with a corrected candidate where the email finder can suggest one, so a typo does not lose a qualified lead.
- Stage the drafts in Gmail. The first touch for each verified lead is created as a Gmail draft with the segment's sequence attached as notes for the second and third touches, and a summary lists the segments, their sizes, the first email of each and the leads held back for verification.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
Gmail drafts of the first touch for every verified LinkedIn Lead Gen Form lead this month, each written for the lead's segment to engage what they asked for on the form, with the second and third touches attached as notes, plus a summary of the segments, sizes and sample emails and a list of leads whose addresses failed verification with suggested corrections.
Make it yours
- Load the sequences into Lemlist or Instantly instead of Gmail drafts.
- Segment by campaign as well, so leads from different ads receive follow-ups that match the ad they saw.
- Run weekly so new leads are followed up within days rather than at month end.
- Score each lead against your ICP and draft only for those above a threshold, routing the rest to nurture.
Frequently asked questions
What if the form has only name and email?
Segments are built from the company profile and the campaign instead, and the follow-up engages the ad the lead responded to rather than a form answer.
How are free-text answers used?
The agent reads them, groups similar questions, and quotes the lead's own phrasing in the first touch where it helps, so the reply feels like an answer rather than a sequence.
Does anything send from Gmail automatically?
No. Drafts are created in your account and sent only when you send them.
Are the segments saved for next month?
Yes. The segment definitions and their sequences are kept, so next month's leads can be routed into the same segments and the sequences refined rather than rewritten.