The problem this solves
Partners are found where the customers already are. An agency that lists <industry> clients on its site has spent years building the relationships you would otherwise build one at a time, and if it also runs <technology> in its own stack, it already speaks the language your product needs. Those two facts identify a partner candidate far better than an agency directory, and both are visible only by reading the agency's site and its stack.
Partnership lists also fail differently from prospect lists. The right contact is the person who owns partnerships or alliances rather than a marketing lead, the CRM record needs a source that says how the agency was found, and the list should be small and precise enough that each conversation can be personal. A hundred well-chosen agencies beats a thousand names.
How the mission runs
- Find agencies that serve the industry. The Prospecting Agent runs a company search for consultancies and agencies, then crawls each site's clients, case-study and industries pages to find named <industry> clients or an explicit <industry> practice. Agencies that only mention the industry in passing are ranked lower than those with named clients.
- Confirm the technology in their stack. Technographics check each agency's own domain for <technology>, and the row records where it was detected. Agencies without it are dropped, since the partnership depends on that fluency.
- Find the partnerships lead. People search targets Head of Partnerships, VP Alliances or Director of Business Development, and the email finder plus verification produce a deliverable address. At smaller agencies the founder is used and noted.
- Write leads into Zoho CRM. Each agency is created in Zoho CRM as a lead with the partnerships contact, the named <industry> clients found, the technology evidence and the source set to <name>, as a batch you review before it is written.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
Up to 100 leads in Zoho CRM with source <name>: consultancies and agencies with named <industry> clients on their site and <technology> in their stack, each with the partnerships lead's name, title and verified email, the client names that qualified the agency and the technology evidence. The report shows how many agencies were reviewed, how many named clients in the industry, and how many also run the technology.
Make it yours
- Ask for agencies running a competitor's technology instead, to find partners who might switch their recommendation.
- Require at least three named clients in the industry for a stricter, shorter list.
- Deliver to HubSpot or a Google Sheet when partnerships are tracked outside Zoho.
- Limit to agencies in a region where you want partner coverage, using firmographic HQ data.
Frequently asked questions
How does it find the industry clients on an agency site?
By reading the clients, work and case-study pages through the site crawl and matching named clients against firmographic industry data, so a logo wall becomes a list of companies with industries.
What if the agency runs the technology only for clients?
Ask for client-side detection and the agent checks the client sites it found instead of the agency's own domain.
Can the lead source be a Zoho campaign instead of a text field?
Yes. Name the campaign and the leads are attached to it during the write.
How is a consultancy distinguished from a reseller?
From how the company describes its services on its site. Firms offering implementation, strategy or managed services are kept; pure resellers are marked so you can include or exclude them.
Can I score the agencies for partnership fit?
Yes. Give the attributes that matter - number of industry clients, size, geography, technologies - and each agency receives a 0-100 score with reasons, written to the lead.