The problem this solves
LinkedIn optimizes toward whatever you tell it is a conversion, and by default that is the form fill. A campaign optimized for form fills learns to find people who fill forms, which is a different population from people who buy. Students, job seekers and competitors' analysts fill forms cheaply; the platform finds more of them; cost per lead falls while cost per real opportunity rises.
Streaming only qualified leads back as conversions changes what the platform learns. When the event fires for leads that match the ICP and stays silent for the rest, the algorithm optimizes toward companies that look like your buyers. The scoring has to be consistent, the events have to be timely, and every batch should be reviewed before it is sent, because conversion data shapes spend for weeks afterward.
How the mission runs
- Pull the week's Lead Gen Form leads. The Audience Agent reads the new LinkedIn Lead Gen Form submissions from your connected account, with the form, the campaign and the answers for each lead.
- Enrich and score against the ICP. Each lead's company is resolved and enriched with headcount, industry and HQ, and the lead is scored 0-100 against your ICP with the reason shown. Leads at existing customers and competitors are scored zero with the reason recorded.
- Stage conversion events for the qualified leads. Leads above your qualification threshold are staged as conversion events against the matching conversion rule on your LinkedIn ad account, with the event time set to the qualification time, and shown to you as a batch with the scores.
- Send on approval and report. On your approval the batch is sent, and the agent reports the events accepted, the leads held below the threshold, and the qualification rate by campaign so you can see which campaigns bring buyers.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
A weekly batch of conversion events on your LinkedIn ad account for only the Lead Gen Form leads that qualified against your ICP, sent after your approval, plus a report of the qualification rate per campaign, the accepted events and the leads held back with their scores. Over weeks the campaigns optimize toward the companies that qualify rather than the people who fill forms.
Make it yours
- Use two thresholds and two conversion rules - qualified and highly qualified - so the platform can weight them.
- Stream sales-accepted or opportunity-created stages from the CRM as later events with the closed-won playbook.
- Post the qualification rate by campaign to #paid alongside the report.
- Post the qualification rate by campaign to #paid so the media team sees which campaigns bring buyers.
Frequently asked questions
Does the platform see the score?
No. It sees a conversion event or nothing; the score decides which leads produce an event. Optionally a conversion value can be attached to reflect the score band.
How soon after the form fill should the event be sent?
Within the attribution window of the conversion rule, which is why the mission runs weekly at least; daily is better for high-volume campaigns.
Can I review individual leads before the batch goes?
Yes. The batch shows every lead with its score and reason, and you can remove or add leads before approving.
Which conversion rule should receive the events?
A rule created for qualified leads, separate from the form-fill conversion, so the campaigns can be set to optimize toward it; the agent can create the rule if it does not exist, after you approve.
How is the score kept consistent week to week?
The ICP definition is saved with the mission, so every batch is scored against the same criteria; changing the criteria is a deliberate edit that the report notes.