ADVERTISING
Search-term waste audit
The queries eating budget without converting - found, priced, and staged as negative-keyword fixes for your approval.
Google AdsGoogle SheetsSlack
ONE MISSION · EVIDENCE ATTACHED
⟨ USE CASE · AD OPERATIONS ⟩
Paid media with the evidence attached.
Accounts audited continuously, budgets reallocated by proof, creative refreshed before it fatigues, and every write staged paused - advertising operations where nothing spends unreviewed.
READS ARE FREEWRITES WAITWASTE NAMED WEEKLY
⟨ THE JOB TODAY ⟩
Where the week actually goes.
01 /
The audit happens annually, the waste daily
Search-term bleed, overlapping audiences and fatigued creative carrying budget - the leaks compound between the audits nobody has time to run.
02 /
Budget moves on opinion
The channel mix survives on inertia and the loudest voice in the room, because assembling the cross-platform evidence takes longer than the meeting.
03 /
Automation you cannot inspect is risk
Black-box optimizers move money for reasons nobody can read. When the CFO asks why spend doubled, "the algorithm" is an answer that ends careers.
⟨ ACCOUNT WATCH ⟩DAILY · LIVE
⟨ WITH ASTROFABRIC ⟩
What changes when agents carry the work.
Audits as a cadence
Search terms, audience overlap, creative fatigue, landing-page mismatches - swept on schedule with the waste named in dollars.
weekly sweeps · waste priced
Budget proposals with receipts
Reallocation drafted from cross-platform evidence - what is working, at what marginal cost, with the reasoning attached for the person who approves.
evidence → proposal → approval
The creative loop, closed
Fatigue tracked per asset, replacement families generated from what performance data says, tested under fixed rules.
fatigue → family → test → ledger
Anomalies flagged same-day
Spend and performance checked daily against each campaign's own baseline - deviations reach you with the trace attached.
baseline → deviation → ping
⟨ MISSIONS YOU WOULD RUN ⟩
Described in plain language. Delivered end to end.
ADVERTISING
Draft next month's campaigns from evidence
Campaign structures, audiences and budgets drafted from performance history and the competitive read - everything staged paused.
Meta AdsGoogle AdsAd Libraries
ONE MISSION · EVIDENCE ATTACHED
ADVERTISING
Ad spend anomaly watch
Daily deviation checks with material alerts to WhatsApp - the broken campaign found Tuesday morning instead of month-end.
Google AdsMeta AdsWhatsApp
ONE MISSION · EVIDENCE ATTACHED
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
⟨ GOVERNED AUTONOMY ⟩
Safe enough to actually turn on.
⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY
Every write lands paused
Campaigns, ad sets and changes arrive staged or paused with the motivating evidence attached - active is a state you grant.
Budgets enforced below the tools
Paid work reserves before it runs and stops cleanly at the ceiling - overspend is structurally impossible.
Every recommendation is inspectable
The proposal that moved budget carries the numbers that argued for it - the anti-black-box, by construction.
Questions, answered.
Which ad platforms does it cover?
Google, Meta, LinkedIn, TikTok, Pinterest, X and Reddit ads connect through a managed flow - sign in, bind accounts, read - with no developer tokens or app reviews of your own. Cross-channel briefs normalize the numbers so budget conversations compare like with like.
Can it change campaigns without us?
Only through the approval queue: proposed budgets, pauses and drafts stage with the exact change shown, and new campaigns draft paused by default. The read-and-recommend layer needs no gate; anything touching delivery waits for a person. Nothing that changes delivery or spend ever executes on an agent's judgment alone, regardless of how confident the analysis reads.
What does the waste detection actually find?
The classics, with receipts: search terms bleeding spend, audience overlap taxing frequency, fatigued creative coasting on old performance, orphaned ad groups nobody remembers. Each flag carries the numbers that convict it and the change that stops it. Each finding is ranked by recoverable budget, so the first fix you approve is the one worth the most.
⟨ DEPLOY ASTROFABRIC ⟩
Run paid like it reports to you.
The first audit lands this week - with the waste priced in dollars.