Teardowns on demand, deltas every week, battlecards that update from evidence - a standing competitive program that replaces the heroic quarterly deck nobody repeats.
A heroic week produced a deck everyone praised - which then aged into fiction, because nobody was ever going to repeat the week. The value was the cadence the deck could not sustain.
The rival's pricing change was public Monday and discovered Friday. The response started a week late because the watching was nobody's job.
Battlecards dated two quarters back lose deals quietly - a rep repeats a claim the rival fixed in spring, and the buyer stops trusting the rest of the card.
Pricing pages, product changelogs, content output, ad libraries, hiring and funding - per rival, on schedule, diffed against last week.
Only what changed, with evidence links. A quiet week is three lines - which is why the loud weeks get attention.
Monthly, one rival gets the full anatomy - positioning, product, GTM, momentum - with a what-changed-since-last-pass lead.
Card updates propose themselves from the evidence stream and wait in the approval queue before sales sees them.
One rival, every angle, synthesized into a deck and emailed - the monthly deep pass, or the on-demand answer to "what do we know about X".
A rival's postings read for what they reveal - the tools they are adopting, the motions they are building, the gaps they are hiring against.
Who spends, on which angles, trending which way - the paid-activity read on your whole category, weekly to Slack.
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
"They raised prices" arrives as a diff of the pricing page. Analysis you can check is analysis you can act on.
What interrupts immediately versus what waits for the weekly brief is a threshold you configure, per rival.
Proposed battlecard changes queue for review - the field never inherits an unvetted claim.
Sampled live at run time: pricing pages read today, ad libraries as they stand, hiring boards this week. Standing watches diff against history, so what you receive is not a quarterly snapshot but the delta - what changed, when, with the capture attached.
Public surfaces only: websites, ad libraries, job boards, filings, reviews, communities. No pretexting, no scraping behind logins, no dark arts - which is also why the intelligence is defensible when you act on it. Every capture records its source and timestamp, so any finding can be shown to a lawyer without a flinch.
Watches fire on durable movement - a price change, a new campaign, a positioning shift - and hold single-sample wobble until it persists. Quiet weeks produce silence, which is what makes the loud ones credible. Every alert carries the before-and-after capture, so acting on it never requires re-verifying it first.
Watchlist configured this afternoon; the first deltas Monday.