Where do AI assistants send your buyers?
The full category audit - real buyer questions, live assistants, mapped citations - delivered as a scored deck.
A growing share of buying research ends inside an AI answer. Measure what assistants say about your category, close the citation gaps, and track the answers moving - as one standing program.
Search rankings have tools; AI answers mostly have anecdotes. Nobody at the company can say what assistants answer for your forty most valuable questions.
Assistants cite whoever wrote the citable content. Every week the gap stands, their answers compound - and buyers meet them a step before they meet you.
The tactics are published; the standing motion - measure, prioritize, produce, re-measure - is a workload nobody staffs.
Your target questions put to live assistants, the answers recorded, the citations mapped - your baseline, and the target list ranked by winnability.
Liftable definitions, honest comparisons, precisely-stated answers - the formats assistants select, drafted against your gaps and staged for review.
Crawlability for AI user agents, structured data, llms.txt and clean hierarchies - checked and fixed so nothing mechanical blocks retrieval.
Which questions now cite you, which gaps stayed stubborn, which rivals gained - against the baseline, every week.
The full category audit - real buyer questions, live assistants, mapped citations - delivered as a scored deck.
Your site read the way machines read it, with the blocking issues fixed in a pull request you review.
The winnable questions turned into citation-built briefs and drafts, staged in your CMS with tasks tracked.
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
The same question set, re-asked on schedule, against a recorded baseline - movement you can defend in a board deck.
Citation-built drafts pass the same editorial QA and approval queue as everything else published in your name.
Technical fixes land as PRs with the findings attached. Nothing merges itself.
The buyer questions in your category, sampled across the AI answer engines: who is mentioned, who is cited as a source, in what order, with what framing. Captures are timestamped and archived, so share-of-voice is a trend you can audit rather than an impression.
Faster than rankings: engines re-fetch sources continuously, so a well-built page against a weak answer can appear in citations within weeks. The publish-and-verify loop - ship against a gap, re-sample until the citation flips - is measured in days per iteration.
It overlaps and diverges: classic SEO earns positions, GEO earns citations inside generated answers. The disciplines share fundamentals - crawlability, structure, authority - but citation share responds to answer-shaped content, stated statistics and entity clarity in ways rankings never required.
Baseline this week; the first gap briefs by next.