Content plan from demand data
The priced, gap-proven plan for next quarter - delivered as a Notion board your team can argue with.
Briefs priced by demand data, drafts through a QA gate, decay watched per URL, every publish distributed on a map - the four loops of content operations, standing.
Topics get chosen by intuition, drafted by whoever has time, and published into silence. Activity reads as health while the library quietly stops compounding.
Anyone can generate ten posts; the market punishes the teams that publish them unreviewed. The bottleneck moved from writing to judgment.
The pages that earned last year's traffic bleed positions to fresher rivals - and the calendar only ever schedules new.
The keyword universe priced, SERPs read, gaps proven - so every brief argues its own case before a word is drafted.
Claims sourced, structure checked, voice enforced, the unsupported superlative blocked - before the approval queue, every time.
Every page's trajectory scored monthly; bleeding winners ranked into a refresh queue while recovery is cheap.
Every publish fans out on its channel map - native artifacts per channel, staged for approval - and what travels feeds next month's briefs.
The priced, gap-proven plan for next quarter - delivered as a Notion board your team can argue with.
The bleeding pages rewritten against what they lost and who took it - staged as drafts for your pass.
A batch produced end to end - drafted, QA-gated, illustrated - and staged in your CMS with links to review.
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
The QA gate runs first and the approval queue runs second - machine speed on production, human judgment on release.
Voice, banned claims and approved proof points ride every draft - one brand kit, injected into everything.
Content lands in your CMS as staged drafts. Going live is a button your team presses.
From demand evidence: search volumes, ranking gaps, the questions AI assistants answer poorly, and what your existing pages already cover. Every brief states why the topic earned its slot, so the calendar is a portfolio of reasoned bets rather than a brainstorm.
You do, structurally: drafts stage for review, publishing is an approval-gated write, and the brand kit constrains voice and claims. The engine supplies throughput; the taste and the final click stay with your editor. The engine proposes and produces; the publish decision remains a human click with a name attached to it.
Every piece passes the same gates - word depth, sourced claims, structure, internal links, FAQ - and fails loudly rather than shipping thin. Volume without gates is how content farms die; the gates are why this compounds instead. A draft that cannot clear the bar is flagged for a human decision instead of quietly shipping thinner.
Demand priced this week; the first gated drafts days later.