REPORTS & DECKS
The Monday brief
Cross-channel performance every Monday morning: moved, why, and the week’s one recommendation.
GA4Google AdsMeta AdsSlack
ONE MISSION · EVIDENCE ATTACHED
⟨ FOR TEAMS DROWNING IN MONDAY DECKS ⟩
The report writes itself. You keep the judgment.
Weekly briefs, monthly reviews and client reports assembled from your connected accounts - every number traced to its source, every narrative built for the audience reading it.
NUMBERS TRACEDON SCHEDULEAUDIENCE-SHAPED
⟨ THE JOB TODAY ⟩
Where the week actually goes.
01 /
Reporting eats the people who should be acting
Your sharpest marketer spends Friday assembling numbers into slides - a copy-paste job wearing an analyst title.
02 /
Every tool tells a different story
The ad platform, the analytics, the CRM - three numbers for one question, reconciled by whoever gave up last.
03 /
Reports describe; nobody decides
Pages of charts, no verdict. The reader wanted three sentences: what moved, why, and what we do about it.
⟨ REPORT PIPELINE ⟩SOURCES → NARRATIVE → DELIVERY
⟨ WITH ASTROFABRIC ⟩
What changes when agents carry the work.
Live-source assembly
Reports pull from your connected ads, analytics and CRM at run time - the numbers are the systems’ numbers, traced and dated.
pull → reconcile → cite
Narratives with verdicts
What moved, why it moved, what deserves action - written for the audience: team detail, leadership summary, client polish.
per-audience framing
Cadence without a calendar owner
Standing missions deliver on schedule to Slack, email or a deck - the report exists because Tuesday arrived, forever.
weekly · monthly · QBR
⟨ MISSIONS YOU WOULD RUN ⟩
Described in plain language. Delivered end to end.
REPORTS & DECKS
Client report pack
Per-client monthly reports assembled and staged for account-manager review, brandable on request.
GA4Search ConsoleGamma
ONE MISSION · EVIDENCE ATTACHED
PIPELINE
Revenue reconciliation
Ad spend to CRM outcomes, joined and explained - the cost-per-real-thing number finance keeps asking for.
HubSpotGoogle AdsGoogle Sheets
ONE MISSION · EVIDENCE ATTACHED
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
⟨ GOVERNED AUTONOMY ⟩
Safe enough to actually turn on.
⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY
Every number traceable
Figures link to the account pulls behind them - a challenged number defends itself.
Client-facing means approval-gated
External reports stage for review before sending; internal cadences run free if you choose.
Method stated once, applied always
Attribution choices and definitions written into the standing mission, so week 30 is comparable with week 3.
Questions, answered.
What sources can reports pull from?
Everything connected: ad accounts across seven platforms, analytics, Search Console, CRM, email platforms - pulled live at run time and reconciled with the method stated. The report is the join your dashboards refuse to make, with every number traced. Missing sources are named in the report rather than silently absorbed, so coverage gaps are visible instead of flattering.
Can clients receive reports directly?
Yes, with a gate: client-facing reports stage for account-manager review before sending, brandable on request per the workspace kit. Internal cadences can run ungated to Slack or email - the distinction is yours to set per mission. The reviewer sees exactly what the client will, which keeps the approval honest and the surprises internal.
How do we keep month-to-month comparability?
Definitions and attribution choices are written into the standing mission once and applied identically every run, with the method visible in each report. Week thirty compares honestly with week three because the ruler never quietly changed. Changing the ruler is a deliberate edit that the next report announces, never a silent drift.
⟨ RELATED READING ⟩
⟨ DEPLOY ASTROFABRIC ⟩
Retire the Friday deck ritual.
Reports on schedule, numbers with receipts, judgment kept human.