The problem this solves
The stack is the context for almost every B2B conversation. Whether a company runs your integration partner, your competitor or nothing at all in your category changes the pitch, the objection and the price. Yet most lists carry no stack columns, so reps discover the incumbent on the first call and lose the chance to open with it.
Adding technographics to a list you already have is cheaper and faster than building a new list from technographics. The columns you want are category-shaped - which CRM, which marketing platform, which analytics - and the one column that matters most is the competitor flag. Delivered into Sheets, the enriched list is immediately filterable by any of them.
How the mission runs
- Read list <name>. The Enrichment Agent loads the companies on list <name> with their domains, resolving any rows that still lack one so technographic detection has something to look at.
- Detect technologies by category. Technographics run against each domain and the results are grouped into the categories you named - CRM, marketing automation, analytics, e-commerce, hosting - with one column per category holding the detected tools and a detail column with first-seen dates.
- Flag the competitor accounts. Any company where <competitor tool> is detected receives a flag column set to true, with the property where it was seen. Companies where your own product is detected are flagged separately so they can be suppressed.
- Update the list and export to Sheets. The new columns are written onto list <name> so every later mission can use them, and the list is exported to Google Sheets with the category columns and the competitor flag first.
The prompt
This is the exact objective the agent receives. Swap the obvious placeholders for your own domain, segment or channel and run it as-is from the console, Slack, or the API.
What comes back
List <name> carrying technology columns per category - CRM, marketing automation, analytics, e-commerce, hosting - with detected tools and first-seen dates, a competitor flag for accounts running <competitor tool>, and a Google Sheet of the same rows. The report states how many companies produced detections in each category, so empty cells can be read as 'nothing detected' rather than 'not checked'.
Make it yours
- Add categories specific to your product - payments, support desk, data warehouse - and the columns follow.
- Ask for a change column that records technologies added or removed since the last run when the list is refreshed monthly.
- Push the columns to HubSpot company properties instead of a sheet.
- Add a column counting the total technologies detected as a rough measure of stack maturity.
Frequently asked questions
What does an empty category cell mean?
That no tool in that category was detected on the company's public properties. Tools used only behind a login can be invisible, which is why the report shows detection rates per category.
Can it flag several competitors?
Yes. Name them and each gets a column, or ask for one flag with the competitor's name as the value.
How current are the detections?
Each detection carries a first-seen and last-seen date so you can judge freshness per company.
Can it detect technologies on subdomains and product pages?
Yes. Detection runs across the company's public properties, including subdomains and app pages where they are public, and the detail column records where each tool was seen so a detection on a marketing site is distinguishable from one on the product.
How should I treat tools detected years ago?
The first-seen and last-seen dates let you filter: a tool last seen recently is in use, one last seen long ago has likely been removed, and the agent can mark the latter as probably retired.
Can the competitor flag drive a HubSpot list?
Yes. Write the columns to HubSpot properties and an active list can filter on the flag, so reps see competitor accounts as a live view rather than a static sheet.