DATA INFRASTRUCTURE · ACQUISITION

Data Infrastructure for Acquisition

The data behind customer acquisition on every channel: lookalikes of your best customers for outbound and paid, retargeting and winback audiences from the CRM, suppression so budget reaches new accounts only, and one scored list feeding sequences and ad platforms alike. The infrastructure under acquisition, run by autonomous AI agents.

ONE LIST, EVERY CHANNELLOOKALIKE, RETARGET, WINBACKSUPPRESSION BY DEFAULT
3
audience types from the CRM

Lookalikes of customers, retargeting of open and stalled deals, winback of churned and closed-lost, each built from live records.

2
channels from one list

The same scored, suppressed list loads a paused sequence and a matched audience, so outbound and paid agree on the accounts.

0
customers in acquisition spend

Customers and open opportunities suppressed before any audience or sequence is built.

1
approval per push

Every load into a sequence tool, CRM or ad account waits for a person; research never does.

⟨ THE JOB TODAY ⟩

Where the week actually goes.

01 /

Outbound and paid target different companies

Sales built a list from one tool and marketing built an audience from another. The account that receives a first touch on Tuesday never sees the ad, and the one that sees the ad has no one calling.

02 /

The best acquisition data sits unused in the CRM

Closed-won records describe the ideal customer better than any persona doc, closed-lost records describe the winback list, and neither is queried because turning records into audiences takes an export and an afternoon.

03 /

Spend reaches people who already bought

Customers see the acquisition ad, open opportunities get the cold sequence, and churned accounts are treated like strangers. The suppression list exists in a spreadsheet that nobody uploaded this month.

ACQUISITION AUDIENCESFROM CRM · 4,120 RECORDS
WITH ASTROFABRIC

What changes when agents carry the work.

Lookalikes of your customers

Closed-won accounts read from the CRM and expanded to the companies nearest them on industry, size band, stack, funding and signals, scored against the ICP with the resemblance explained.

similar_companies · icp_profile · list_score

Retargeting and winback from live records

Open and stalled opportunities, closed-lost from the last year and churned customers pulled as their own lists, re-enriched so the contact is still the right person and the company is still the same size.

list_enrich · person_enrich · contact_signals

Suppression as a standing rule

Customers, open opportunities, competitors and the workspace suppression list removed from every acquisition list before it leaves, and pushed as exclusion audiences where the platform supports them.

list_hygiene · audience_push

One list into every channel

The same scored rows loaded into Lemlist or Instantly as a paused sequence, into LinkedIn Ads and Meta Ads as matched audiences, and into the CRM as a campaign membership, after approval.

list_push · audience_push · audience_export
HOW IT WORKS

From objective to delivered rows.

  1. 01 · READ

    Read the CRM

    Customers, open opportunities, closed-lost and churned pulled from HubSpot, Pipedrive, Attio or Zoho CRM with their owners and dates.

  2. 02 · BUILD

    Build audiences

    Lookalikes expanded from customers; retargeting and winback lists cut from opportunities and churn with the recency you set.

  3. 03 · VERIFY

    Enrich and verify

    Every company re-enriched and every contact re-verified, so the winback goes to who is there now and the lookalike has a named buyer.

  4. 04 · SCORE

    Score

    Fit against the ICP with reasons, and for winback and retargeting the signal since the last touch: new funding, new leadership, new hiring.

  5. 05 · SUPPRESS

    Suppress

    Customers, open deals, competitors and the suppression list removed; exclusion audiences prepared for the ad platforms.

  6. 06 · LOAD

    Load

    Sequences paused in your outreach tool, matched audiences in LinkedIn and Meta, a Customer Match export for the rest, each after one approval.

⟨ THE DATA ON EVERY ROW ⟩
Customer status and start dateOpportunity stage and ageClosed-lost reason and dateChurn dateSimilarity to customersIndustry and headcount bandTechnologies in useFunding since last touchHiring since last touchLeadership changes since last touchBuying-intent topicsVerified work emailTitle and seniorityFit score and reasonsSuppression statusChannel assignment
USE CASES

The jobs this page was written for.

Lookalike acquisition on two channels

Two hundred lookalikes of the last fifty customers, the buying committee verified at each, loaded into Instantly paused and pushed to LinkedIn as a company audience the same morning.

Outbound and paid aimed at the same two hundred accounts.

Winback with a reason

Closed-lost from the last twelve months re-enriched: who is still there, what changed, a new round or a new leader, and a draft that references the change, staged for the rep who owned the deal.

A winback list where every row has something new to say.

Stalled-deal retargeting

Opportunities with no activity in 30 days pushed to Meta as a custom audience of the actual decision-makers, so the deal stays visible while the rep works the next step.

Air cover on the deals that need it, automatically.

Suppression that keeps itself current

Customers, open deals and the do-not-contact list synced as exclusion audiences to LinkedIn and Meta every week, and applied to every sequence load.

Acquisition budget spent on new accounts only.
BEFORE AND AFTER

Acquisition data, before and after

By handWith AstroFabric
Source of truthTwo lists from two toolsOne scored list from the CRM and licensed data
LookalikesA persona docNearest neighbors of closed-won, explained
WinbackClosed-lost left aloneRe-enriched, with the change since the deal
SuppressionA spreadsheet uploaded sometimesApplied on every build, synced as exclusions
ChannelsOutbound and paid on different accountsSequence and audience from the same rows
RefreshQuarterly, by handWeekly, after one approval
MISSIONS YOU WOULD RUN

Described in plain language. Delivered end to end.

AUDIENCES & AD TARGETING

Lookalikes on two channels

Customers expanded to two hundred lookalikes, the committee verified, loaded into Lemlist paused and pushed to LinkedIn as a company audience after one approval.

Similar CompaniesEmail VerificationAudiencesLemlistLinkedIn Ads
ONE MISSION · EVIDENCE ATTACHED
AUDIENCES & AD TARGETING

Winback with the change since

Closed-lost from the last year re-enriched, the signal since the deal attached, drafts staged per rep and a Meta audience of the same people.

EnrichmentFunding & NewsPersonalizationMeta Ads
ONE MISSION · EVIDENCE ATTACHED
AUDIENCES & AD TARGETING

Standing suppression sync

Customers, open opportunities and the do-not-contact list pushed as exclusion audiences to LinkedIn and Meta every Monday, with the diff reported to Slack.

ListsAudiencesHubSpotSlack
ONE MISSION · EVIDENCE ATTACHED

Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.

GOVERNED AUTONOMY

Safe enough to actually turn on.

⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY

Every load waits for a person

Reading the CRM, building, enriching and scoring run inside the credit ceiling. A push into a sequence tool, an ad account or the CRM is staged for approval as previewed.

Suppression before anything leaves

Customers, open opportunities, competitors and the workspace suppression list are removed before any acquisition list is delivered, and the removed count is shown at the gate.

No sending, no campaigns

Sequences load paused and audiences are created; your team sends the messages and runs the campaigns inside the tools they already use.

Licensed data only

Lookalike and contact data come from licensed providers. The agents never scrape member networks.

FAQ

Questions, answered.

What does data infrastructure for acquisition mean?

The data layer that feeds every acquisition channel from one place: lookalikes of your customers, retargeting and winback lists cut from the CRM, all re-enriched, verified, scored and suppressed, then loaded into sequences and ad platforms after approval so outbound and paid work the same accounts.

What comes from the CRM and what comes from licensed data?

The CRM provides customers, opportunities, closed-lost and churn with their dates and owners. Licensed sources provide the lookalike expansion, fresh firmographics and technographics, the signals since the last touch and verified contacts. The agents join the two on canonical domain.

How is a winback list built?

Closed-lost and churned accounts within the recency you choose are re-enriched, the contacts re-verified and replaced where people moved, and the changes since the deal attached: funding, leadership, hiring, stack. Rows with a real change rank first, and drafts can be staged per owner.

Where can the lists be loaded?

Lemlist and Instantly as paused sequences, LinkedIn Ads and Meta Ads as matched or exclusion audiences, HubSpot, Pipedrive, Attio and Zoho CRM as campaign membership, a Google Customer Match export for upload, and CSV or Google Sheets, each after one approval.

Does it send the sequences or run the ads?

No. Sequences load paused in Lemlist or Instantly and audiences are created in LinkedIn Ads and Meta Ads; sending, creative, budgets and campaign settings stay with your team inside those tools. The agents prepare every input and a person takes every action that reaches a buyer.

Can the whole thing run weekly?

Yes. A schedule re-reads the CRM, rebuilds lookalike, retargeting, winback and suppression lists, re-verifies contacts and stages the pushes. Each week’s approval takes a minute and the diff since last week is reported to Slack. Pause or edit the schedule in plain language at any time.

What does it cost?

Lookalike discovery and enrichment are a few credits per company, a verified contact is a few credits, and CRM reads, scoring, suppression and pushes are free. Rates show before each run, misses on contact finding cost nothing, and plans start at $49 per month.

⟨ DEPLOY ASTROFABRIC ⟩

Give acquisition its infrastructure.

Connect the CRM. Lookalike, retargeting and winback lists come back scored and suppressed, ready for every channel after one approval.