⟨ FOR B2B SAAS COMPANIES ⟩

The GTM data engine your ARR plan assumes.

Signal-qualified pipeline, waterfall enrichment on every record, matched audiences from the same list and champions tracked when they change jobs. The data work a SaaS plan takes for granted, run by agents instead of headcount you have not hired yet.

SIGNALS TO PIPELINEONE LIST, EVERY CHANNELCHAMPIONS TRACKED
8
signal families

Hiring, funding, technology adoption and change, news, relationships, intent, growth and leadership moves, read per account.

weekly
champion sweep

Closed-won contacts checked for job changes, the new company enriched and the new lead staged.

1
list behind sales and paid

The target-account list feeds the CRM segment, the sequence tool and the matched audiences from one definition.

0
unverified rows in sequences

Every email verified before a sequence sees it; risky rows split out with counts.

⟨ THE JOB TODAY ⟩

Where the week actually goes.

01 /

Pipeline math outruns the team

The plan assumes lists built, verified and worked every week. The team assumes a quarter of hiring that keeps slipping. The gap compounds monthly.

02 /

The CRM is a museum of last year

Employee counts from the first demo, champions who left in spring, technology fields nobody filled. Scoring and routing run on fiction.

03 /

Sales and marketing target different accounts

The ABM audience in LinkedIn and the list the SDRs work were built by different people from different exports. The handoff is an argument.

⟨ IN-MARKET THIS WEEK ⟩SIGNAL WATCH · LIVE
⟨ WITH ASTROFABRIC ⟩

What changes when agents carry the work.

Signal-based pipeline, standing

Hiring, funding, technology adoption and intent signals swept continuously against your ICP, champions verified, accounts written to your CRM with the evidence attached.

signals → verified → CRM

Technographic targeting

Companies running the technology you integrate with, replace or complement, identified and scored, with the stack recorded on the account.

companies_using_tech → scored

One list behind sales and paid

The same target-account list pushed as a matched audience to LinkedIn and Meta, suppression of customers and open deals applied, refreshed weekly.

list → CRM + audiences

Champions tracked

Closed-won contacts watched for job changes; the new company enriched, the email verified, the alumni note and the new lead staged together.

contact_signals → new lead
⟨ HOW IT WORKS ⟩

From objective to delivered rows.

  1. 01 · OBJECTIVE

    Confirm the ICP

    Onboarding drafts it from your site and your closed-won accounts: segment, size band, stack, the function you sell to and the signals that precede a deal.

  2. 02 · IDENTIFY

    Identify accounts in motion

    Companies hiring in your buyer’s function, recently funded, adopting or replacing a technology in your category, or researching your topics.

  3. 03 · DISCOVER

    Map the committee

    Economic buyer, champion and evaluator resolved by title at each account, with tenure so a rep knows who is new.

  4. 04 · VERIFY

    Verify and enrich

    Emails and phones verified through licensed sources; firmographics, stack and the qualifying signal attached to every row.

  5. 05 · SCORE

    Score and suppress

    Fit against the ICP with reasons, deduplicated against the CRM, customers, open deals and competitors held out.

  6. 06 · DELIVER

    Deliver to every channel

    A CRM batch for sales, a paused sequence for outbound and a matched audience for paid, from the same list, approved once.

⟨ THE DATA ON EVERY ROW ⟩
Segment and industryHeadcount and growthARR bandFunding stage and dateTechnology stackRecently adopted technologyOpen roles in your buyer’s functionBuying-intent topicsProduct launches and newsLeadership changesChampion job changesTitle and seniorityVerified work emailDirect phoneFit score and reasonsAudience match rate
⟨ USE CASES ⟩

The jobs this page was written for.

Funded and hiring, this quarter

SaaS companies that raised in the last ninety days and are hiring in the function you sell to, the functional head verified, tagged into the CRM with the round and the postings quoted.

→ Pipeline built from budget that just unlocked.

Displace the incumbent

Every company detected running the technology you replace, scored against the rest of your ICP, the owner of that tool found and verified, with the stack recorded on the account.

→ A displacement list with the incumbent named on every row.

PLG signups, scored for sales

The week’s free signups reverse-enriched to people and companies, scored against the ICP, and the ones inside target accounts routed to sales with the buying committee mapped.

→ Sales sees which free users sit inside target companies.

Champions who moved

Closed-won champions watched for job changes; the new company enriched, the email verified, and an alumni note drafted beside a new lead in the CRM.

→ Warm accounts opened the week the move happens.
⟨ BEFORE AND AFTER ⟩

The SaaS GTM data layer, before and after

By handWith AstroFabric
Account selectionFirmographic filters from last yearSignals crossed with the ICP, refreshed weekly
CRM recordsEmployee counts from the first demoEnriched through the waterfall on a schedule, sourced and dated
ChampionsDiscovered gone at renewalJob changes caught and new leads staged
Sales and paidTwo lists, two definitionsOne governed list behind CRM, sequences and audiences
SequencesLoaded from an unverified exportVerified, deduplicated, loaded paused
HeadcountA quarter of hiring that keeps slippingAgents carrying the data work today
⟨ MISSIONS YOU WOULD RUN ⟩

Described in plain language. Delivered end to end.

PROSPECTING

Funded in the last 90 days and hiring → HubSpot

SaaS companies that raised recently and are hiring in the function you sell to, heads identified and verified, tagged into the CRM.

Funding DataHiring DataEmail VerificationHubSpot
ONE MISSION · EVIDENCE ATTACHED
PROSPECTING

Companies using a competitor’s technology

Every company detected running the incumbent you replace, scored against your ICP, the buyer found and verified.

TechnographicsEmail FinderAttio
ONE MISSION · EVIDENCE ATTACHED
SIGNALS & INTENT

Champion job-change tracker

Every closed-won champion who moved this quarter, with the new company enriched and a first touch drafted.

Contact SignalsEnrichmentGmail
ONE MISSION · EVIDENCE ATTACHED

Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.

⟨ GOVERNED AUTONOMY ⟩

Safe enough to actually turn on.

⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY

CRM writes are gated and idempotent

New records queue for approval until you raise autonomy, and a retried mission never creates the same contact twice.

Sends wait for verification

Nothing enters a sequence unverified; your sender domain is an asset the platform treats as one.

The ICP survives the quarter

ICP definitions, suppression lists and scoring rules accumulate in your workspace, versioned, so the learning stays when people change.

FAQ

Questions, answered.

How does this fit a product-led motion?

The agents work the accounts PLG surfaces: signups reverse-enriched and scored so sales sees which free users sit inside target companies, usage cohorts turned into matched audiences and expansion lists, and the buying committee mapped at accounts where one user is already active.

What signals matter most for SaaS?

Hiring in the function you sell to, funding that unlocks budget, technology adoption or replacement in your category, and intent on the topics your buyers research. The Signals Agent reads all four per account and ranks by trajectory, so the list leads with accounts moving now.

What integrates with our existing stack?

HubSpot, Pipedrive, Attio, Zoho and Apollo for the record; Instantly, Lemlist and Gmail for sequences; LinkedIn, Meta and Reddit ad accounts for audiences; Slack and Sheets for delivery. Anything beyond the roster is reachable through the REST API and MCP surface your engineers already understand.

How does it handle our existing target-account list?

Upload it or point at the CRM segment and it becomes a persistent list: enriched through the waterfall, scored against the ICP, deduplicated and suppressed. From there it feeds sequences and matched audiences and refreshes on a schedule, so the tiering sales agreed on is the tiering paid targets.

Can it track expansion signals inside customers?

Yes. A watch on customer accounts reads headcount growth, new funding, new offices, hiring in the teams that use your product and leadership changes, and routes each to the account owner with the source. Expansion cohorts can also become lists and audiences for the campaign built for them.

What does it cost for a growing SaaS team?

Plans start at $65 per month with credits included and scale with usage under a ceiling you set. Paid data is charged only when a source fills a field or verifies a contact, scoring and exports are free, and every mission states its estimate before it runs.

Does it replace our sales engagement platform?

No. It feeds the tools you already run: HubSpot, Pipedrive and Attio for records, Instantly and Lemlist for sequences, LinkedIn and Meta for audiences. The agents carry the data work between those tools, and every write into them waits for an approval you can see.

⟨ DEPLOY ASTROFABRIC ⟩

Run the GTM your plan assumed.

Signals to pipeline, one list to every channel, starting this week.