Retargeting, suppression and ABM audiences shaped the way each ad platform expects them, built from the same governed list, refreshed on a schedule, and pushed for approval. Targeting that tracks the pipeline instead of the last export.
ABM, retargeting and suppression built from the same governed list and refreshed together.
LinkedIn, Meta and Reddit pushed directly; Google, TikTok, X and Pinterest as upload-ready files.
Customers, open deals and competitors held out on the cadence you set, before any audience exists.
Every push parks with its name, source list and row count; campaigns stay with your media buyer.
The ABM audience was uploaded when the campaign launched. Tier one has changed twice since; the ad account does not know.
Customers and open deals get excluded when someone remembers to rebuild the list. Budget leaks in between.
LinkedIn wants company names, Meta wants hashed emails, Google wants its template. The same audience five ways is a day nobody plans for.
Tiered account lists pushed as matched company audiences to LinkedIn and contact audiences to Meta and Reddit, match rates read back.
Accounts showing intent, replying to outreach or active in the pipeline kept in a refreshed audience for the campaign that should reach them next.
Customers, open deals, competitors and do-not-contact records held out before any audience exists and rebuilt weekly.
Pushed where a connection exists, exported as the exact upload file where it does not, from the same source list.
The target-account list read from the CRM or a saved list, tiered and scored, with customers, open deals and competitors identified for suppression.
ABM tiers, retargeting cohorts from intent and engagement, and the suppression set, each as a persistent list.
The suppression set removed from every prospecting audience before it exists, and checked again before the push.
Company keys for LinkedIn, hashed contacts for Meta and Reddit, customer-list templates for Google, TikTok, X and Pinterest.
Pushed through connected ad accounts and staged for approval; exported to Drive as upload-ready files elsewhere.
Match rates recorded on the source list, lead-form responses synced to the CRM, and the whole build rerun weekly.
Tier one to LinkedIn as a company audience, tiers one and two to Meta as contacts, rebuilt every Monday from the CRM with suppression applied and match rates posted to the channel.
Accounts showing intent this month, replying to outreach or active in the pipeline kept in a refreshed audience for the campaign that should reach them next.
Every customer, open opportunity and competitor held out of prospecting on Meta and LinkedIn, rebuilt weekly, so budget reaches new accounts without anyone remembering.
LinkedIn lead-gen responses enriched, scored and synced to the CRM within minutes; qualified and closed-won events pushed back as conversions.
| By hand | With AstroFabric | |
|---|---|---|
| ABM audience | Uploaded at launch, never updated | Rebuilt weekly from the CRM tiering |
| Suppression | A memory | Applied before the audience exists, rebuilt weekly |
| Retargeting | Site visitors only | Intent, engagement and pipeline cohorts |
| Platforms | Each its own project | Shaped per platform from one list |
| Lead forms | Downloaded weekly | In the CRM within minutes, conversions pushed back |
| Control | Whoever had the login | Every push approved and logged; campaigns stay with the buyer |
The tiered target list pushed to LinkedIn and Meta every Monday, suppression applied, match rates posted to the channel.
Every customer and open opportunity as a suppression audience, rebuilt weekly so prospecting spend reaches new accounts.
Form leads enriched and synced to the CRM within minutes; qualified and closed-won events pushed back as conversions.
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
Audience pushes park in the approval queue with the name, source list and row count until you approve.
The platform builds and refreshes audiences; campaigns, bids and budgets remain with your media buyer.
Platforms receive hashed matching fields; scores, evidence and notes stay on the source list in your workspace.
The audience is built from the same governed target list sales works, tiered and scored, and a standing mission rebuilds and pushes it on the cadence you set with suppression applied. When tier one changes in the CRM, the audience in LinkedIn and Meta changes with it after your approval.
Yes. LinkedIn lead-gen form responses sync into the CRM enriched and scored, and qualified or closed-won events push back to LinkedIn as offline conversions, so optimization learns from pipeline rather than clicks. Every sync and push is logged and approval-gated.
Google, TikTok, X and Pinterest receive upload-ready files in their exact customer-list format, exported from the same list with the same suppression, delivered to Drive or the thread. You upload under Audiences and the campaign has the list within the platform’s processing window.
No. The platform builds, refreshes and pushes audiences and reads match rates back; campaign structure, creative, bids and budgets stay in the ad account with your media buyer. The audience arrives named after its source list and refresh date, ready to attach.
As a formatted export: the source list shaped into the customer-list layout Google expects, with suppression applied and hashed keys where the template calls for them, delivered to Drive or the thread. You upload it under Audiences in the platform, and the next refresh produces a new file.
Yes. Replies read back from connected outreach tools are classified and logged to the CRM, and a cohort such as "replied interested" or "opened twice, no reply" can feed a retargeting audience on the next refresh. The cohort and its definition are recorded on the audience.
Plans start at $65 per month with credits included. Building, shaping, pushing, exporting and refreshing audiences are included; enrichment of missing matching keys and intent cohorts costs a few credits per row and only when a source answers. Estimates show before each run.
ABM, retargeting and suppression from one list, starting this afternoon.