⟨ USE CASE · AI AGENTS FOR GTM ⟩

AI Agents for GTM

One objective in, the whole go-to-market data job carried end to end: accounts identified, records enriched, contacts verified, signals watched, audiences pushed and outreach drafted, by autonomous AI agents under one orchestrator, one ledger and one approval policy.

ONE OBJECTIVE INAUTONOMOUS AGENTSONE LEDGER
1
objective in

A sentence describing the outcome; the orchestrator plans prospecting, enrichment, verification, audiences and outreach from it.

60+
data capabilities

Company, person, enrichment, signal, list and audience tools behind one plan, one ledger and one approval policy.

3
destinations, one list

CRM records, matched audiences and paused sequences from the same governed list, approved once.

1
ledger and audit trail

Every agent meters against the same ceiling and writes to the same append-only log.

⟨ THE JOB TODAY ⟩

Where the week actually goes.

01 /

GTM data lives in five tools

A company database, an enrichment tool, a verifier, an intent feed and an audience uploader, each with its own export, its own credits and its own definition of an account.

02 /

The handoffs are where it breaks

The list is built, then waits for enrichment, then waits for verification, then waits for someone to shape it into an audience. Each wait is a week.

03 /

Nobody owns the whole job

Sales owns the list, marketing owns the audience, RevOps owns the CRM. The objective, pipeline from these accounts this quarter, belongs to everyone and therefore no one.

⟨ MISSION LEDGER ⟩THIS WEEK · LIVE
⟨ WITH ASTROFABRIC ⟩

What changes when agents carry the work.

Objective-level missions

Hand the orchestrator an outcome, "pipeline from mid-market fintech hiring compliance leads", and it plans the prospecting, enrichment, verification, audience and outreach steps across the agents.

objective → plan → agents

Specialist agents, one context

Each agent owns its part and hands the list forward with the evidence intact, so the audience marketing buys is the list sales is working.

discover → enrich → verify → deliver

Delivered where the work lives

CRM records, matched audiences, paused sequences, sheets and Slack digests, from one run, with approvals on every write.

CRM · ads · sequences · sheets

Standing missions that remember

Weekly refreshes on a thread that keeps context: this Monday’s run builds on what last Monday found and what you corrected.

monday learns from last monday
⟨ HOW IT WORKS ⟩

From objective to delivered rows.

  1. 01 · OBJECTIVE

    State the outcome

    One sentence: the accounts, the deliverables and the tools they should land in. The orchestrator writes the plan and states the cost before anything runs.

  2. 02 · IDENTIFY

    Identify accounts

    Companies matched on the signals and ICP in the objective, deduplicated against the CRM, customers and open deals held out.

  3. 03 · VERIFY

    Enrich and verify

    Firmographics, stack and signals filled through the waterfall; the buying committee mapped and contacts verified.

  4. 04 · SCORE

    Score and segment

    Fit scores with reasons, segments by stack or signal, and one angle per segment agreed in the thread.

  5. 05 · BUILD

    Build every deliverable

    The CRM batch, the matched audiences and the paused sequences built from the same list, with the evidence carried through.

  6. 06 · DELIVER

    Approve once, refresh weekly

    All writes park in one approval queue; the mission reruns on the cadence you set and remembers your corrections.

⟨ THE DATA ON EVERY ROW ⟩
ICP versionIndustry and headcountTechnology stackFunding stage and dateOpen roles by teamBuying-intent topicsRecent newsBuying committee by roleVerified work emailDirect phoneFit score and reasonsSegment and angleAudience match rateSequence statusCredits per stepApproval status per write
⟨ USE CASES ⟩

The jobs this page was written for.

Pipeline from one sentence

"Pipeline from mid-market fintechs hiring compliance leads: verified contacts in HubSpot, a LinkedIn audience and first touches drafted." The orchestrator plans, prices and delivers all three.

→ One objective, three deliverables, one approval.

The Monday GTM refresh

Every Monday the target list is re-qualified on fresh signals, new accounts enriched and verified, the audience refreshed and the sequence topped up, with a digest of what changed.

→ A GTM motion that runs itself between reviews.

Launch into a new segment

A new vertical described in a paragraph becomes an ICP variant, a lookalike list from any existing customers, a segment-specific angle and a matched audience, all before the launch meeting.

→ Segment entry with data on day one.

Sales, marketing and RevOps on one list

The target list scored and suppressed once, then written to the CRM, loaded into the sequence tool and pushed as audiences, so every team works the same definition of an account.

→ Attribution arguments start from one list.
⟨ BEFORE AND AFTER ⟩

The GTM data job, before and after

By handWith AstroFabric
ToolsFive subscriptions, five exportsOne platform, one list, one ledger
HandoffsA week of waiting at each stepPlanned and carried by agents in one run
OwnershipEveryone’s and therefore no one’sOne objective with one approval queue
EvidenceLost at the first exportCarried on every row into every destination
RefreshWhen someone has timeOn a schedule, remembering last week
CostReconciled across invoicesStated before the run, settled on answers
⟨ MISSIONS YOU WOULD RUN ⟩

Described in plain language. Delivered end to end.

PROSPECTING

Hiring-signal prospecting list

Accounts in motion, contacts verified, pushed to the CRM: the first leg of most GTM missions.

Hiring DataEmail VerificationHubSpot
ONE MISSION · EVIDENCE ATTACHED
AUDIENCES & AD TARGETING

ABM audience refresh, weekly

The same target list pushed to LinkedIn and Meta every Monday, suppression applied, match rates reported.

ListsLinkedIn AdsMeta Ads
ONE MISSION · EVIDENCE ATTACHED
REPORTS & DECKS

Weekly pipeline-signal digest → email

What moved at the accounts you care about, what was added, what was verified, in one Monday email.

Signal WatchChartsGmail
ONE MISSION · EVIDENCE ATTACHED

Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.

⟨ GOVERNED AUTONOMY ⟩

Safe enough to actually turn on.

⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY

One approval policy

CRM writes, audience pushes and sequence loads all route through the same queue with the exact rows shown.

One ledger

Every agent meters against the same credit ledger under one ceiling; a mission that reaches it parks with the work it finished.

One audit trail

Who did what, when, to which records, from which source: append-only across every agent and surface.

FAQ

Questions, answered.

What does "one objective" look like in practice?

A sentence such as "build pipeline from mid-market fintechs hiring compliance leads: verified contacts in HubSpot, a LinkedIn audience, and first touches drafted". The orchestrator plans the steps, routes each to the right agent, states the cost, and delivers all three with the evidence attached.

Do I need to pick agents myself?

No. The orchestrator routes each step to the specialist that owns it. You can also run any agent directly from the console, REST, the CLI or MCP when you want one job done: an enrichment run, a verification pass, an audience push.

How does it fit the tools we already run?

It delivers into them: HubSpot, Pipedrive, Attio, Zoho and Apollo for records; Instantly, Lemlist and Gmail for sequences; LinkedIn, Meta and Reddit for audiences; Sheets, Drive, Notion and Slack for delivery. Nothing is replaced; the data work between the tools is what the agents carry.

How does the orchestrator decide the plan?

It reads the objective, the workspace ICP, the connected tools and the credit ceiling, then writes an ordered plan of identification, enrichment, verification, scoring and delivery steps with an estimate. You see the plan and the cost in the thread before anything runs, and can edit either.

Can I run part of the job on its own?

Yes. Any capability runs directly from the console, the REST API, the CLI or MCP when you want one thing done: an enrichment pass on a CSV, a verification run, an audience push. Standing missions and one-off tools share the same lists, ledger and approval policy.

What does a full GTM mission cost?

Plans start at $65 per month with credits included. Each step meters at its own rate, identification and enrichment a few credits per row, verified contacts a few credits each, scoring and delivery free, and the orchestrator states the total before the run against a ceiling you set.

How does it remember between runs?

Standing missions run on a thread that keeps context: last week’s list, your corrections, the segments and angles you approved and the accounts you removed. Workspace memory holds the ICP, brand kit and suppression lists, so each Monday builds on the last instead of starting over.

⟨ DEPLOY ASTROFABRIC ⟩

Hand over the whole job.

One objective tonight; the list, the audience and the sequences by morning.