SCORING & VERIFICATION
Score inbound signups against the ICP
This week’s signups reverse-enriched, scored and routed, with the ones inside target companies flagged for sales.
EnrichmentLead ScoringSlack
ONE MISSION · EVIDENCE ATTACHED
⟨ USE CASE · AGENTIC AI FOR TARGETING ⟩
Agentic AI for Targeting
ICP definition, fit scoring and segments that decide who is worth the next dollar. Agents turn your best customers into a scored definition, apply it across the CRM and the market, and keep it honest as the data moves.
ICP FROM EVIDENCESCORED ACROSS THE MARKETKEPT HONEST
⟨ THE JOB TODAY ⟩
Where the week actually goes.
01 /
The ICP is a slide
Three bullets from a workshop two years ago. Nobody can apply it to a list, and the list gets built on instinct instead.
02 /
Fit and timing get confused
A perfect-fit account with no signal and a mediocre-fit account hiring furiously get the same score, or no score. The rep picks by name recognition.
03 /
The best accounts were never worked
Somewhere in the CRM are hundreds of accounts that fit better than anything in the current pipeline. Nobody has scored them.
⟨ ICP FIT ⟩CRM · 12,400 ACCOUNTS
⟨ WITH ASTROFABRIC ⟩
What changes when agents carry the work.
ICP from your best customers
Closed-won accounts enriched and analyzed for what they share, size, industry, stack, hiring pattern, and turned into a scoring definition you can read and edit.
similar_companies · run_code
Fit scores everywhere
The definition applied across the CRM, a list or the market, with the score and the reasons written to the row.
list_score → CRM field
Fit beside timing
Fit scores placed beside hiring, funding, technology and intent signals, so the list ranks by who fits and who is moving.
fit × signals → rank
Segments that decide
Accounts grouped into segments with a distinct angle each, sized against the market, and pushed as lists, audiences or territories.
segments → lists · audiences
⟨ MISSIONS YOU WOULD RUN ⟩
Described in plain language. Delivered end to end.
REPORTS & DECKS
ICP fit report on the CRM
The whole CRM scored, the distribution charted, and the accounts that fit but were never worked listed for the team.
Lead ScoringHubSpotCharts
ONE MISSION · EVIDENCE ATTACHED
PROSPECTING
Lookalikes of your best customers → CRM
The ICP applied to the market: a hundred companies that look like the best accounts, scored and pushed.
FirmographicsTechnographicsAttio
ONE MISSION · EVIDENCE ATTACHED
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
⟨ GOVERNED AUTONOMY ⟩
Safe enough to actually turn on.
⟨ CONTROL PLANE ⟩ENFORCED AT RUNTIME · NOT ADVISORY
The definition is readable
The ICP is written down as rules and weights you can edit; the score on every row shows which rules fired.
Versioned
Changes to the ICP are versioned, so a score from March can be explained by the definition in force in March.
Scores write on approval
Writing scores to CRM fields is an approval-gated batch showing every record and value.
FAQ
Questions, answered.
How is the ICP built?
From evidence: your closed-won and best-retained accounts are enriched with firmographics, technology, hiring and funding data and analyzed for what they share, then written as rules and weights you can read and edit. Describe adjustments in plain language and the definition updates, versioned.
How do fit and timing combine?
Fit is scored against the ICP; timing comes from live signals: hiring, funding, technology change and intent. The list ranks on both, so a strong-fit account showing a signal this week sits above a strong-fit account that is quiet, and the reasons are written on the row.
Can scores live in our CRM?
Yes. Scores and the reasons behind them are written to the fields you name as an approval-gated batch, refreshed on a schedule, so routing rules and reports in the CRM run on the same definition the lists do.
⟨ DEPLOY ASTROFABRIC ⟩
Decide who is worth the next dollar.
The ICP from your best customers this week; every account scored by Friday.