Standing watches on the accounts that matter, with digests where your team already talks. Hiring, funding, technology change, news and job changes read on a cadence, material events pushed the moment they land, quiet weeks kept quiet.
Target accounts, open opportunities, customers, competitors or a CSV, each with the signal families you name.
What interrupts immediately and what waits for the digest is a materiality bar you set.
Digests report the accounts that moved and the ones that did not, so the loud week stays credible.
The account enriched, the contact verified and a draft, CRM update or task proposed for approval.
The rival raised, the champion left, the target account started hiring. All public, all missed, because reading five hundred accounts weekly is a role no one has.
Keyword alerts fire on everything and get muted. Quarterly reviews catch everything late. The middle, a weekly read with judgment, does not exist.
An alert says a company raised money. Who to call, with what, is still an afternoon of work, so the alert is archived.
Target accounts, open opportunities, customers, competitors or a CSV: a watch on each, with the signal families you name.
Weekly or daily summaries delivered to Slack, Telegram, email, Notion or the CRM, with the accounts that moved and the ones that did not.
Thresholds per watch decide what interrupts: a round, a leadership change, a champion moving, pushed the moment they land.
Every material signal arrives with the account enriched, the contact verified and a first touch or CRM update proposed for approval.
A CRM segment, a saved list or a CSV: open opportunities, customers, tier-one targets or competitors, each as its own watch.
Hiring, funding, technology change, news, leadership and job changes, relationships and intent, chosen per watch.
A round above a size, a leadership change at a named level, a champion moving: the events that interrupt versus the ones that wait.
The families read per account daily or weekly, with every event stored with its source and date.
Material events enriched, the contact verified and a first touch, CRM update or task drafted for approval.
Immediate pushes to Slack, Telegram, WhatsApp or the CRM; digests on schedule to the channel, inbox or Notion page you choose.
Every open deal watched for funding, leadership, hiring and news; material events reach the owner the same day, the rest arrive in Monday’s digest with one line per quiet account.
Customers watched for layoffs, leadership churn, acquisitions and champion departures, routed to the account manager with the source before renewal.
Competitors watched for funding, launches, pricing news and leadership changes, digested weekly to the leadership channel with sources linked.
The events you choose, a round or a champion moving, pushed to WhatsApp or Telegram with a reply that approves the drafted next step.
| By hand | With AstroFabric | |
|---|---|---|
| Who watches | Nobody, officially | A standing watch per list |
| Signal volume | Everything or nothing | Thresholds per watch, the rest digested |
| Quiet weeks | A report nobody reads | Three lines |
| Evidence | A headline | Source and date on every line |
| Next step | An afternoon of work | Verified contact and a draft proposed |
| Delivery | A dashboard | Slack, chat, email, Notion or the CRM record |
Open opportunities watched for funding, leadership, hiring and news, digested every Monday to the owner.
A round at a target account reaches the owner the same day with the champion verified and an opener drafted.
The material events you choose, a round or a champion moving, pushed to the chat you check first, with a reply that approves the next step.
Three of a hundred. The full playbook library ships in every workspace, and anything you can describe becomes a mission.
What interrupts immediately and what waits for the digest is a threshold you configure per watch.
Each signal links its source and date, so acting on it never requires re-verifying it first.
Drafts, CRM updates and tasks a signal proposes park in the approval queue until you approve.
Any list of companies, from a CRM segment, a saved list or a CSV, watched for the signal families you name: hiring, funding, technology change, news, leadership and job changes, relationships and buying intent. Watches run on the cadence you set and persist until you stop them.
Slack channels or DMs, Telegram, WhatsApp, email, Notion databases, Asana tasks or the CRM record itself. Digests summarize the period; material events push immediately to the surface you choose, each with its source and a proposed next step. You choose the surface per watch.
Materiality thresholds per watch decide what interrupts and what waits, and the digest reports quiet accounts in one line. A quiet week produces three lines, which is what makes the loud week credible and keeps the channel unmuted. Thresholds can be tightened from the thread at any time.
Any list size: a watch on twenty named accounts and a watch on the whole ICP run the same way, with the read metered per account and the estimate shown before the watch starts. Large watches summarize by family and momentum so the digest stays readable at five hundred or five thousand accounts.
Yes. A material event can create an Asana task, a CRM task on the account or a Notion row with the evidence attached, assigned to the owner your routing rules name. Tasks and messages can run together, so the channel gets the headline and the owner gets the to-do.
Yes. Watches are listed in the console with their list, families, thresholds and cadence, and any of them can be edited, paused or stopped in one click or by a message in the thread. Changes take effect on the next read, and the history of past digests stays available.
Plans start at $65 per month with credits included. A watch meters a few credits per account per read, enrichment and verification on the accounts that fire a few more, and digests and pushes are free. The recurring estimate shows before the watch starts and on the ledger after.
The first watch configured this afternoon; the first digest Monday.